This added layer of protection represents another step in Image Space Media's vision of ensuring our advertisers can easily create and deliver high-impact, visually appealing content
New York, NY (PRWEB) January 10, 2011
Image Space Media (http://www.imagespacemedia.com), the leading provider of In-Image advertising, today announced that it has tapped UK-based Image Analyser, a specialist in image scanning to reinforce and automate elements of its already rigorous manual screening processes.
As part of the relationship, Image Analyser will integrate its technology into Image Space Media’s AdStart service to enhance the brand protection elements of the platform, ensuring greater levels of confidence and security to advertising clientele and to publishers.
The two companies will work closely and collaboratively to allow image inventory to be efficiently and effectively scanned to identify and manage inappropriate and malicious content. Image Space Media will initially deploy the Image Analyser technology to verify that images across its vast publisher network, which serves over a quarter billion impressions per month, are compliant with advertisers brand guidelines for In-Image advertising
“This added layer of protection represents another step in Image Space Media’s vision of ensuring our advertisers can easily create and deliver high-impact, visually appealing content,” said Jesse Chenard, CEO, Image Space Media. “We’re pleased to partner with Image Analyser and build on our already rigorous screening process. With the expanded functionality, our advertisers can be certain their ads will be free of malware or offensive content and better drive response rates from the audiences they need to reach.”
Commenting on the agreement Crispin Pikes CEO of Image Analyser said, “Online brand protection is a fast developing market sector and Image Space Media have again demonstrated their dynamic and innovative approach by being the first company in the space to secure the rights to our Image Analyser technology. We are looking forward to working closely with them as we anticipate delivering a series of solutions which will only enhance Image Space Media’s services and support it’s already impressive client roster.”
Image Analyser is an established developer and OEM provider of high performance image scanning technology, which identifies pornographic content in digital file formats. The company has, over the last five years, successfully licensed their technology primarily in the IT Security market with major vendor customers including Cisco, McAfee, Proofpoint, Webroot, M86 etc. The agreement with ISM represents the company’s first of what it believes will be many major implementation in the online advertising market sector.
About Image Space Media Inc
Image Space Media is the leading provider of In-Image advertising for the Internet. In-Image advertising is a fresh and innovative ad solution that pairs brand messages with contextually relevant images to reach highly engaged audiences. Image Space Media unlocks additional premium, above-the-fold inventory for publishers and offers marketers access to a unique ad space that is polite, viewer-controlled, and linked directly to the image content. http://www.imagespacemedia.com
About Image Analyser Limited
Image Analyser Ltd develops the Image AnalyzerTM image recognition technology which can identify inappropriate or pornographic images in digital data transmission. The company incorporates proprietary ‘best of breed’ technology developed by individuals who possess years of experience in the IT security market. The company was formed to provide technology on an OEM basis worldwide to major IT software and hardware vendors across a broad range of market sectors, including email and web, telecommunications, online storage, and network forensics. The company has offices in the UK, USA and Asia. http://www.image-Analyser.com or +44 (0)870 041 1166