South American Tea School Making Headlines

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The American Tea Masters Association announced the licensing of its tea mastery training courses and support materials to Escuela Argentina de Té (Argentina School of Tea), headquartered in Rosario, Argentina. The new school is responsible for training and certifying registrants fluent in Spanish who reside in South America, Central America, the Caribbean, Mexico, and Spain. Current courses of instruction include: Certified Tea Sommelier, Certified Tea Blender, and Certified Tea Master.

The American Tea Masters Association is pleased to announce the licensing of its tea mastery training courses and support materials to Escuela Argentina de Té (Argentina School of Tea), headquartered in Rosario, Argentina. The school was launched in June, 2010, by Diego Morlechetti and Liliana Venerucci, both trained as Certified Tea Masters by the association. The new school is responsible for training and certifying registrants fluent in Spanish who reside in South America, Central America, the Caribbean, Mexico, and Spain. The objective of the school is to grant true knowledge and professional training on this topic to Spanish-speaking consumers. Current courses of instruction include: Certified Tea Sommelier, Certified Tea Blender, and Certified Tea Master. Several new courses will be announced in March on the school's web site, http://www.escueladete.org.

"Morlachetti and Venerucci have achieved a remarkable accomplishment by launching Escuela Argentina de Té," according to Chas Kroll, Certified Tea Master and Executive Director of the American Tea Masters Association headquartered in San Diego.

Morlachetti, the first Certified Tea Master in South America, was born in Rosario, Argentina. At age 20, he initiated his studies on local plants and herbs. At 23, he traveled to India where he was introduced to an expanded world of herbs and, of course, tea. In 2006, he and his family launched Agni Teas (http://www.agni.com.ar), which is inspired in ayurvedic knowledge making infusions with tea. It was the first teashop in Rosario and quickly became one of the major teashops in the country. Today,

Agni has two locations in the city and provides luxury teas to restaurants, hotels, and local consumers. The company offers 70 different kinds of tea: green, white, oolong, black, and herbal, including rooibos and mate. It is the first South American teashop to develop a "private collection" of superior quality, imperial-grade rare teas for clients seeking a special experience.

Morlachetti's business partner, Liliana Venerucci, became the second Certified Tea Master in South America. She is also certified as an Ayurvedic Educator by Dr. Deepak Chopra, was trained in Ayurvedic Medicine by Ayurvedic physicians, and lectures on tea's health benefits and its well-being. Born in Rosario, Venerucci travelled to India to study with local masters to learn the art of blending spices, and preparing ayurvedic formulas, tisanes, and masalas. This knowledge was the foundation for starting the Agni Teashop in 2006.

Since 2008, Morlachetti and Venerucci have been participating in a local television program called "R2010 - Una Ciudad de Sabores" where they discuss various tea cultures, new teas in their teashops, and offer advice and information on a number of related subjects. Every Saturday morning, since 2009, they lead a local radio program called "Ecuación Bienestar" on FM 89.5 "Fisherton CNN." During the programs they introduce ideas for healthy living, tips to reduce stress, and discuss the different types of tea and their health benefits.

Morlachetti and Venerucci became the first two Certified Tea Masters in South America in March, 2010. This accomplishment is empowering to both of them, providing a significant opportunity to expand the marvelous, ancient, and mysterious world of tea to the people in South America and elsewhere.

For more information on the Escuela Argentina de Té, visit its web site at http://www.escueladete.org or contact Diego Morlechetti at info(at)escueladete(dot)org or 0054 341 449-6196 and 0054 341 449-6971.

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