Pegeen Wright Associates Represents U.S. Publishers at BETT

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BETT show in London this week is host for a number of new digital learning solutions for the primary and secondary education market.

Pegeen Wright Associates, a U.S. educational technology firm that provides strategic consulting and product development services for K—12 digital learning initiatives, is representing a number of U.S. educational publishing firms at this year’s British Educational Training and Technology Show (BETT). Ms. Wright is working with U.S. clients who are exploring the potential for licensing UK digital solutions and is meeting with UK firms who are interested in launching products directly into the U.S. market. The BETT show is the world’s largest educational technology conference focused on the primary and secondary markets and has significant international representation. The Software & Information Industry Association (SIIA), the largest U.S. trade association for the software and digital content industries, is also present at the show and will be conducting a breakfast meeting on Thursday, January 13th with the British Educational Suppliers Association (BESA).

According to Ms. Wright, “There are approximately 50 million students in U.S. public schools at Grades Pre-K—12. Educators are increasingly looking for digital solutions to help address today’s challenging learning environment. The U.S. market for digital learning materials is approaching $2b and U.S. publishers are positioning themselves to address the growing demand. To be cost-effective and bring products to market quickly, publishers often prefer to license and distribute existing products and align them with U.S. market needs. The BETT show provides a tremendous opportunity to review outstanding products developed in the UK and elsewhere that might travel well into the U.S. market.”

Karen Billings, VP Education Division of SIIA notes, “We’re pleased to have Pegeen Wright Associates and other U.S. SIIA Education members attending this show. It’s a great opportunity to gain valuable insights into the UK education market. The key trends in digital education cross geographic boundaries and much can be learned from the organizations participating in the BETT show and through extending the work of the SIIA Education group.”

About Pegeen Wright Associates
Pegeen Wright Associates is an educational technology and content consulting firm that helps publishing, media, and nonprofit organizations create successful digital learning products. Pegeen Wright Associates offers a systematic approach to help publishers make important strategic product decisions, develop content, and maximize investments.

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Charles Hubbard
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