Orbis Global Recognizes Teradata's Acquisition of Aprimo

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Proves Surging Demand for Integrated Marketing Management Software

Orbis Global is excited by these recent acquisitions as it legitimizes our value proposition: that Marketing must become super efficient in orchestrating resources across a complex multi-channel marketing process.

Orbis Global, a leading provider of integrated marketing management software, provides commentary on the announcement of Teradata’s plans to acquire Aprimo Inc. and the recent acquisition of Unica Corporation by IBM.

These recent acquisitions indicate that businesses have an ever-increasing need for integrated marketing management software that increases speed to market, streamlines processes and improves productivity.

“Orbis Global is excited by these recent acquisitions as it further legitimizes our value proposition: that Marketing must become super efficient and agile in orchestrating resources and funds across a highly complex multi-channel marketing process. Ten years ago marketers were dealing with 10 to 15 channels by which they could influence consumer behaviour. Today there are over 50 channels and counting.” said Grant Halloran, Chief Executive Officer at Orbis Global. “There is little point in having an advanced customer-centric marketing strategy if you have poor control over the hundreds of marketers in your team and the millions of dollars at your disposal. Teradata has now recognized this and placed a significant strategic value on the capability that Aprimo promises.”

Aprimo has been a leader in the Gartner Magic Quadrant for marketing resource management software for many years. Orbis Global is a visionary in this same quadrant and has a growing global footprint. “Both Orbis Global and Aprimo have shared a vision, for over a decade, of a world where complex marketing processes are made rigorous; funds and activities can become easily track-able and millions of dollars of wasted marketing investment can be put back into the mix and used to generate higher returns”, said Mr Halloran.

Orbis Global’s innovative marketing software improves the effectiveness of marketing by increasing operational efficiency and decreasing costs enabling organizations to generate more revenues from high volumes of marketing and focus on high-yield marketing activities.

Orbis Global, since 1996, has been delivering marketing technology solutions and is recognized as a leading provider of integrated marketing and resource management software. Orbis Global’s service oriented approach with its clients is enabling marketers globally to greatly improve marketing productivity, speed and control across the end-to-end marketing process with marketing technology that is sophisticated in functionality and simple in use.

About Orbis Global
Orbis Global is a leading provider of integrated marketing management solutions. Clients include leading marketers such as Paypal, Scotiabank, Pitney Bowes, Telefonica O2, Shell and GlaxoSmithKline. The company’s flagship product, Orbis Marketing™ delivers higher levels of efficiency, productivity and control to marketing departments, ultimately leading to higher ROI on marketing investments. Orbis Marketing™ empowers marketers at many of the world’s leading brands in financial services, telecommunications, pharmaceuticals, consumer goods, retail, oil and gas, manufacturing and utilities.

Orbis Global has offices in the US, UK, Australia and Singapore.

Media Contact Information:
Jennifer Noonan
+1 650 376 2160


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Jennifer Noonan
Orbis Global
1-650 376 2160
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