Circle of Life Studios Opens Doors to Legacy Photography

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New York Photographer Caters to Families and Organizations with New Legacy Photo/Video Business

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It’s my goal to assist charitable organizations through fundraising, marketing and other special event photography and videography, because this is an industry that needs affordable, yet quality creative services.

Photojournalists and lifestyle photographers abound, but few creative photographers use their craft to capture moments throughout the complete circle of life. Randy Rubin, founder and CEO of Circle of Life Studios, does consider the full spectrum of a moment and the full spectrum of one’s life.

“Because of a life-changing situation of my own, I learned about the true benefits of legacy photography,” said Rubin. “It’s not just about getting everyone together with smiles from ear to ear. It’s about telling the story of that person’s life or a particular event through a series of photos, video and mementos.”

Rubin is referring to his wife’s, Shelley Rubin, passing in 2010. After struggling with ovarian cancer for some time, Shelley, Randy and their family saw firsthand how photos and videos really could capture moments and memorialize Shelley’s legacy.

But it’s not only the individual’s story that Randy learned to tell. “Throughout Shelley’s treatment, my family and I became involved with several local charities and organizations,” Rubin said. “Now, it’s my goal to assist charitable organizations through fundraising, marketing and other special event photography and videography, because this is an industry that needs affordable, yet quality creative services.”

It goes beyond the personal and the charitable, though. After working for decades in signage and architectural design, Randy also has a corporate perspective on what type of photo and video helps businesses. Since launching Circle of Life Studios in January, he has set out to work with all three markets—families, charitable organizations and for-profit businesses.

Circle of Life Studios insists on “giving the shoebox life,” which refers to the piles of keepsakes most individuals and organizations cherish, but do nothing with. In addition to photography and video services, the company will edit all work completed by them and compile previous photo, video and keepsakes to create custom albums, DVDs and slideshows.

While the name implies that there is an actual studio behind Circle of Life Studios, the company believes that storytelling doesn’t happen in a staged room. Most all photo and video takes place while the subjects are in action and enjoying the moment. Of course there is a place for posed photos, but that’s not the goal of legacy photography.

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