Marketing and Public Relations Professionals Join Renowned Bloggers at Working with Bloggers Panel Discussion, January 25th at Seattle’s Hotel 1000

Share Article

Panelists Include: KIRO 7’s Jenni Hogan, Journalist and iVillage Contributor Sally Farhat Kassab, Blogger Chris Pirillo, Editor of style blog coco+kelley Cassandra Lavalle, and Sean Gardner, New Media Journalist also known as 2MORROWKNIGHT on Twitter

News Image
"provides insight into the blogger mindset and opportunity for interaction and Q&A with international and award-winning bloggers

Past News Releases


Epio Solutions ( will host Working with Bloggers, a one-day panel discussion moderated by KIRO7's Jenni Hogan that will provide insight into the blogger mindset and provide opportunity for interaction and Q&A with international and award-winning bloggers.

Tuesday, January 25, 2011
9:30 a.m. - 1:00 p.m.
(lunch included)

The conference will take place at Hotel 1000, which is located at 1000 1st Avenue, Seattle, WA 98104.

Tickets are $55.00 and available at Brown Paper Tickets (

Working with Bloggers will feature four bloggers that have a footprint that reaches well beyond the Northwest and topics will include:

-The advantages of working with bloggers
-Key mistakes PR firms make when contacting bloggers
-How to pitch to bloggers
-How to quantify which bloggers you should work with
-What is the expected ROI

Working with Bloggers Panel:
JENNI HOGAN is KIRO-7's traffic anchor, the CBS affiliate in Seattle. She recently appeared on National TV, as a correspondent on CBS's "Fashion Night Out 2010" and is no stranger to social media or the world of blogging. Jenni Hogan is the most followed local news personality on Twitter.    

SALLY FARHAT KASSAB is a regular contributor to iVillage, an NBC Universal digital media company, where she covers health and parenting. In her journalism career, which spans 15 years, she has been editor-in-chief of a magazine, a news reporter at one of the largest newspapers in the country, and author of a 500-page guidebook. Sally Farhat Kassab is the former editor of Seattle Bride.

CHRIS PIRILLO launched Lockergnome and is building Gnomedex, a blogosphere conference. He publishes a personal blog and life-cast to tens of thousands of viewers. He is a former monthly columnist for CPU Magazine, and has authored books on business and technology. Chris Pirillo has also produced weekly video segments for

CASSANDRA LAVALLE is the editor behind the style blog coco+kelley where she explores trends in fashion, decor and entertaining. Coco+kelley has been recognized by editors at Martha Stewart, House Beautiful and Sunset Magazine, and was honored to be listed on the London Times 50 Best Design Blogs.

Sean Gardner, also known as 2MORROWKNIGHT on Twitter, is a new media journalist, conservationist, marketer, activist, and supporter of nonprofits who blogs for the Huffington Post and Opinion Editorial. He has appeared on CNN and FOX, and his work has also appeared in Buzzfeed, The Stimulist, Womentality Magazine and Sean Gardner has lectured at leading colleges and universities, including Morehouse, Spelman, and Emory University.

About Epio Solutions
Epio Solutions is a Seattle-area company that works with businesses and personal brands, such as athletes and TV personalities, to develop social media strategies that facilitate their overall branding and marketing goals.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Amalia Martino

Email >
Visit website