London, UK (PRWEB) January 14, 2011
Companies can give their Online PR efforts a significant boost by livening up their copy, says Punch Communications, a PR Agency offering traditional and online PR services as well as SEO and social media solutions.
Compelling copy is at the heart of all good PR. It enables companies to portray themselves in a more positive light and helps to communicate their PR message more effectively.
For these reasons, Public Relations Agency Punch has compiled a list of suggestions for any companies that want to spruce up their PR copy:
- Wordiness is the enemy of good PR copy, especially for online PR. Trim writing down to counter the short attention span of the reader, and state exactly what needs to be said in as few words as possible.
- Active writing beats passive writing every time. Avoid passive writing which simply slows down the pace.
- Jargon kills PR copy. Write copy as if the readers know nothing about the industry and don't use any words they won't understand.
- Focus on what needs to be said and nothing else. It's easy to go off subject, so edit all copy and cut down on any extraneous information as it will only get in the way.
- Kill off clichés. These make any copy sound tired and unoriginal, which is never helpful with PR writing.
Pete Goold, Managing Director of Punch Communications, claims that any PR campaign can see better results through improving the quality of the writing:
"With PR, and especially online PR, writing needs to get to the point straight away without any messing around. It should be sharp, focused and free from any superfluous information. Companies can significantly improve their PR materials by applying a few simple techniques to their copy, and the results can be impressive."
Punch Communications is a PR agency combining traditional and online PR, along with SEO and social media marketing to offer a complete set of skills to help companies develop a strong online presence. Visit http://www.punchcomms.com to find out more or call +44 (0) 1858 411600.
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