NCM® Associates and Jeff Cowan’s PRO TALK® Form Training Alliance

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NCM Associates, a leading provider of auto dealer 20 Group, Coaching, Education and operations Benchmarking services to the automotive industry; and Jeff Cowan, a premier service advisor sales training provider to automotive dealerships in the U.S. and Canada, announce an alliance to bring Cowan’s renowned Pro Talk service advisor sales training workshop to NCM in February. Cowan will be presenting the first of several two-day workshops at the NCM® Institute training facility in Overland Park February 23-24.

It’s a blended solution that will increase our clients' sales and improve their profitability, which is what NCM is all about.

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NCM Associates and Jeff Cowan’s Pro Talk, Inc. are joining forces to help auto dealers equip their fixed operations teams to increase sales on the service drive while improving customer satisfaction scores and customer retention. NCM is well known in the automotive industry for its management and leadership development programs offered through its NCM Institute Center for Automotive Retail Excellence (NCMi® CARE). Jeff Cowan is the leading training service provider and expert in service advisor sales training to the automotive industry. The Pro Talk sales training workshops will be offered via the NCM Institute.

“Forming this alliance with Jeff Cowan’s Pro Talk Service Advisor Sales Training Workshops will complement our Retail Operations Consulting division’s Service Advisor and Manager Training program and our NCMi curriculum,” said Paul A. Faletti Jr., NCM President and CEO. “Our in-depth program is conducted in the dealership, targeting improving the operational processes of the service and parts departments. Jeff Cowan’s Pro Talk Workshops deliver a comprehensive sales training component taught by one of the preeminent service advisor sales training experts in our industry—it’s a blended solution that will increase our clients' sales and improve their profitability, which is what NCM is all about.”

“I am truly excited about this opportunity to work closely with NCM and its clients in contributing to their focus of improving total dealership profitability,” said Jeff Cowan, President of Jeff Cowan’s Pro Talk, Inc. According to Cowan, the program represents the culmination of more than 25 years of time-tested service department sales techniques and skills, which he has turned into a proven service advisor sales training system that delivers immediate results. “In fact,” Cowan continued, “we can demonstrate how our clients have increased customer paid labor and parts sales by 5/10ths per repair order within the first 10 days of fully implementing our processes. Our clients also enjoy substantial increases in customer satisfaction scores and customer retention after implementing the techniques and word tracks taught in the workshop.”

For more information on the upcoming workshop, visit NCM Institute online or call 800.958.2921.

About NCM® Associates, Inc.

NCM Associates, Inc. is the originator of the automotive industry 20 Group peer collaboration process and has been providing dealership Benchmarking, Education and Consulting services to the industry since 1947. Located in Overland Park, Kan., NCM provides a robust suite of services designed to drive dealership profitability using its proven, operations-focused Benchmark® for Success program with new and pre-owned U.S. automotive dealerships, as well as with businesses in more than 20 other industries. For more information about NCM Associates, visit or call 800.756.2620.

About Jeff Cowan’s Pro Talk, Inc.
Jeff Cowan’s experience comes from being in the trenches. He is in his 25th year of doing business and has spent the greater part of that time standing on service drives, side-by-side with service advisors, successfully training them in the art of selling, customer service, customer retention, and communication skills. He is recognized as the nation’s authority when it comes to training service advisors.

Most who experience Jeff’s training say it is the most practical, realistic, and easy to understand sales training ever made available to the marketplace. Jeff has earned numerous selling awards from various retail companies and has over thirty-six years of sales experience. He is one of the most sought after and highly regarded speakers throughout North America and is a regular speaker at the annual NADA Convention.

Pro Talk Inc. has trained several thousand dealerships, visiting over 2,000 automobile service drives in the United States and Canada. Cowan’s process-driven Service Advisor Sales Training Workshops, web-based Service Advisor Sales Training platform, and In-House, On Your Drive Service Advisor Sales Training services have set the standard for delivering results. For more information about Jeff Cowan’s Pro Talk, Inc. and their training services, visit or call 800.959.2921.

Contact Information:
NCM Associates, Inc.
10551 Barkley, Suite 200
Overland Park, KS 66212
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Robin Keller
NCM Associates, Inc.
913-649-7830 ext. 275
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