Netstarter- “A New Form of Venture Capital for an Online World”

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Netstarter have changed the way they deliver digital marketing to their clients

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“We treat our client’s business as if it were our own and leverage all of our resources and expertise into delivering a world class solution,”

Netstarter, an award winning digital agency in Australia, has proven that savvy entrepreneurs can strike gold with the right partner.

Over the past two years, Netstarter has been trialing a fresh and exciting business model, by collaborating with clients and becoming their internal digital department- in return for a percentage of all revenue generated through the website produced.

These projects are of a very high caliber, as Netstarter assigns a specialist group of their most skilled and experienced staff to each project; and one of the directors is always part of the strong team.

This creates great benefits to the joint associate, as all of Netstarter’s resources, assets and services are at their disposal. The client is basically in a win- win situation, as Netstarter’s remuneration is directly tied into performance and they only gain profit if the client succeeds.

By accepting the majority of risks, Netstarter enables clients to spend more on advertising and publication costs. This provides the opportunity for clients to reallocate their funds towards media purchases and above the line marketing, such as broadcasting, which greatly improves the chance of overall success.

This new model also allows clients to focus their resources on more operational aspects of the business, feeling confident that one of Australia’s leading agencies is handling their software solutions and online marketing.

What makes this approach so unique, is in complete contrast to the traditional fee-for-service model used by other agencies, Netstarter align the objectives of both parties and build goal congruency- producing a dynamic partnership.

This sensational development has seen huge success in its short period and Netstarter are now looking forward to growing this side of the business. The New Year will see them expand their joint venture projects with more clients; guaranteeing prosperity long in to the future.

“We treat our client’s business as if it were our own and leverage all of our resources and expertise into delivering a world class solution,” says Justin Milwidsky, Director of Netstarter.

Businesses of all sizes can benefit from the agencies vast knowledge and experience in the online sector. Outstanding results have been highlighted by Netstarter’s association with OurExplorer.

After two years of planning and development, the site was launched in 2008 and received immense praise and accolades from both the tourism and web industries. Since its amazing release, OurExplorer has attracted over 2500 registered tour guides- servicing 500 destinations. In October 2010, OurExplorer was successfully sold to leading global travel retailer Viator.

Netstarter’s success in pioneering this model is partly credited to their ability in carefully choosing a partner. Being extremely experienced in the online space, they have demonstrated a capacity to select concepts and ideas that work- when executed correctly.

They typically team up with existing clients where there is a proven history and relationship. Netstarter always conduct comprehensive due diligence, as this is a critical part of the process in order for the transaction to have a successful outcome. And only work with established businesses and start ups that have a well-conceived business plan and implementation strategy.

Another success story is their partnership with Shoesuperstore. Netstarter was challenged with the task of producing a superior online shoe store in Australia. Within two years of launch, Shoe Superstore has become largest online retailer of shoes in Australia.

When you enter into a professional partnership with any company, the key is trust and sharing the same work ethics and values. Joint ventures are the ultimate business relationship, bringing together companies for the purpose of marketing, increasing sales and building profits.

"Poor planning, the wrong agent and insufficient due diligence can often lead to an expensive nightmare. The benefit of a joint venture relationship with Netstarter is goal congruency,” says Justin.

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Justin Milwidsky
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