Virgo Publishing and The 2112 Group Join Forces to Launch the Channel Partners Cloud Convergence Council

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As the IT and Telecom channels converge in the cloud, Channel Partners and The 2112 Group seek to bridge the gap by bringing together thought leaders from both channels to form a unique council

Virgo Publishing, a leading business-to-business information services company, announced today that Channel Partners, Virgo’s resource for the communications channel, has partnered with The 2112 Group, a technology business strategy firm specializing in technology and channel communications and intelligence services, to launch the Channel Partners Cloud Convergence Council.

As the IT and Telecom channels converge in the cloud, Channel Partners and The 2112 Group seek to bridge the gap by bringing together thought leaders from both channels to form a unique council. The Cloud Convergence Council will consider strategic issues such as evolving business models and identifying opportunities and challenges, as well as tactical issues such as reconciling terms and language and setting governance and performance expectations.

The inaugural council will be introduced and share their initial work and goals in a roundtable discussion at the 2011 Spring Channel Partners Conference & Expo, March 13-15, 2011 in Las Vegas.

“Capitalizing on the cloud is going to be the preoccupation of IT and telecom providers and their channels for the foreseeable future,” said Channel Partners Editor-in-Chief, Khali Henderson. “Bringing them together to look at common solutions to this shared challenge is our goal. We look forward to the results of this unprecedented conversation.”

“Cloud computing is revolutionizing the way IT infrastructure, applications and services are consumed by businesses large and small. The cloud is making technology more accessible and affordable. But the cloud is also disrupting conventional business models in both IT and communications channels. The goal of our council is to resolve misconceptions and overcome obstacles in channel models, as well as identify how these two separate channels can leverage their respective capabilities in fulfilling the cloud future businesses desire,” said Lawrence M. Walsh, president and CEO of The 2112 Group.

The Channel Partners Cloud Convergence Council is sponsored by CA Technologies, Catalyst Telecom, Juniper Networks, Motorola Solutions and PGI. To be the first to hear the findings of the Council you must be a registered participant of the 2011 Spring Channel Partners Conference & Expo. Visit for registration information.

About Virgo Publishing
Virgo Publishing is a dynamic information services company specializing in communications through print and electronic media, trade shows and special events, education and training, and value-added business services.

About The 2112 Group
The 2112 Group is a technology business strategy services firm specializing in indirect channels, security, managed services, cloud computing and business intelligence. Our mission is to optimize our clients’ go-to-market strategies and communications, ensuring the highest level of return on their investment. The 2112 Group supports our clients with business planning and market research, facilitation of partner relations and communities, creation of high-impact communications and marketing development, and channel development. The 2112 Group publishes “Channelnomics,” the business analytics blog of the channel. For more information about The 2112 Group, please visit

About Channel Partners
For more than two decades, Channel Partners has been the leader in providing news and analysis to indirect sales channels serving the communications industry. It is the unrivaled resource for resellers, aggregators, agents, brokers, VARs, systems integrators, interconnects and dealers that provide network-based communications and computing services, associated CPE and applications as well as managed and professional services. Channel Partners is the official media of the Channel Partners Conference & Expo.


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Larry Lannon
Virgo Publishing
480-990-1101 ext. 1424
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