Colorado Springs, Colo. (PRWEB) January 19, 2011
Tomorrow, at the NASDAQ MarketSite in Times Square, Junior Achievement USA™(JA) will ring the closing bell and unveil its new Digital Program Strategy, which will provide a blueprint for relevant, responsive, and innovative programs that build young people’s capacity to spur economic development and contribute to America’s global economic competitiveness.
Junior Achievement’s K-12 programs use experiential learning to empower young people to own their economic success. JA programs focus on three content areas that develop and reinforce the knowledge, skills, and attitudes young people need for post-secondary education and career success: work readiness, entrepreneurship and financial literacy.
The Digital Program Strategy was created with input from a task force comprised of representatives from 16 organizations across the academic, tech, government, nonprofit and corporate sectors, uniting competitors such as Apple and Microsoft in the purpose of inspiring and preparing young people for success in a global economy. It aims to enhance the use of technology in Junior Achievement’s program development and delivery, with a goal of driving systemic change in K-12 work-readiness education.
Junior Achievement’s Digital Strategy Task Force made 10 recommendations, including:
- Leverage existing social networking platforms to foster networking and collaboration among JA students
- Create multiple options for volunteer engagement in the delivery of JA programs
- Provide program content in a variety of digital formats to provide educators and volunteers with a suite of options
Robert Reeg, MasterCard Worldwide’s president of Global Technology and Operations, and a Digital Strategy Task Force member, noted, "Junior Achievement is extremely effective at preparing young people for the workforce. Leveraging technology and social media to share this information with students allows us to extend JA’s reach beyond the traditional classroom setting. This opens up some very exciting opportunities for innovation and sharing of best practices between educators and students, including working as members of international learning teams, which positions students even more strongly to be successful in the global workforce."
An example around how Junior Achievement is infusing technology into students’ learning experiences is its recent Virtual Job Shadow event. Using Cisco’s TelePresence technology, JA Worldwide Chairman Ralph de la Vega, president and chief executive officer of AT&T’s Mobility and Consumer Markets, spoke to JA students in eight cities in the U.S. and Mexico about the importance of staying in school and about how mentoring opportunities, such as JA Job Shadow®, can help them succeed in the world of work.
Jack E. Kosakowski, president and chief executive officer of Junior Achievement USA, added, “As the largest electronic stock market, NASDAQ’s closing ceremony is the perfect platform from which to launch Junior Achievement’s Digital Program Strategy. We look forward to expanding JA’s scope both in terms of student reach and volunteer engagement, with compelling and relevant programs incorporating digital technology.”
Junior Achievement’s Digital Strategy Task Force members include:
- Karen Bruett, Council of Chief State School Officers
- David Byer, Apple Inc
- Cole Camplese, The Pennsylvania State University
- Dale Ferarrio, FreshBrain
- Frank Gallagher, Cable in the Classroom
- Jack Harris, Junior Achievement of Georgia
- John Harwood, The Pennsylvania State University
- Amy Kaslow, Council on Competitiveness
- Allyson Knox, Microsoft Corporation
- Michael Levine, Sesame Workshop
- Bob McIntyre, Scientific Atlanta, A Cisco Company
- Robert Naylor, U.S. Small Business Administration
- Kim Quinn Hutchinson, K12
- Robert Reeg, MasterCard Worldwide; Junior Achievement USA board member
- Bernie Trilling, Oracle Corporation
- John Wilson, National Education Association
About Junior Achievement® (JA)
Junior Achievement is the world's largest organization dedicated to inspiring and preparing young people to succeed in a global economy. Through a dedicated volunteer network, Junior Achievement provides in-school and after-school programs for students which focus on three key content areas: work readiness, entrepreneurship, and financial literacy. Today, 127 individual area operations reach four million students in the United States, with an additional 5.8 million students served by operations in 123 other countries worldwide. For more information, visit http://www.ja.org.
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