“With our unique technology, we are making it easy for brand marketers to replicate the interactive Web video ad experience across any device with a single creative process that delivers the same interactive features and engagement analytics.”
San Mateo, Calif. (PRWEB) January 20, 2011
To enable brand marketers to seamlessly deliver, measure and optimize interactive online video ad campaigns across platforms, Jivox today unveiled the industry’s first technology platform that enables delivery of a single interactive video ad across all Web, mobile and social media channels, including iPhone, Android, Blackberry and iPad devices.
“Brand marketers are increasingly looking to reach audiences across a number of different platforms all while optimizing the viewer experience and understanding how viewers are engaging,” said Diaz Nesamoney, CEO, Jivox. “With our unique technology, we are making it easy for brand marketers to replicate the interactive Web video ad experience across any device with a single creative process that delivers the same interactive features and engagement analytics.”
Jivox’s proprietary technology ensures easy ad delivery as it automatically determines what device form factor the video ad is running on. For example, it will adapt the ad layout according to the physical form factor and capabilities of the device. The Jivox ad serving technology determines whether the device/browser supports HTML5 or Flash, and what type of device it is: mobile phone, slate, etc.
The technology also automatically re-sizes the ads based on the display window, while determining the optimal encoding to ensure seamless playback of the ad. This single creative and ad trafficking process reduces complexity, improves user experience and ensures brand consistency. Jivox BrandGage, an analytics and insight platform, also incorporates measurement and metrics around mobile consumption and delivers critical insight into user engagement across platforms, providing a single view into campaign performance.
Cross Platform Ad Delivery and Analytics
The enhanced Jivox platform provides a powerful combination of cross-platform delivery and analytics giving brand marketers:
- A single interface to create, design and preview ads: Manage Web and mobile ad campaigns across smartphones and tablets with a single, easy-to-use interface. Jivox delivers a “single tag” solution for delivering ads across the Web, mobile and social media channels.
- One creative for delivery across any screen: Create an interactive video ad for the Web that at delivery time automatically optimizes the viewing experience on any smartphone device, including iPhone, iPad and Android-based devices. This saves significant time and costs associated with delivering creatives for each device.
- Cross-platform performance optimization: The campaign is delivered as a single campaign and yet allows brands to see performance on each platform and assess the best mix of publisher sites, mobile devices/applications and social media for future campaigns. Brand marketers can view engagement at a glance across platforms or dive into detailed engagement analytics, such as different smart phone performance or social engagement analytics like sharing, liking or following. The Jivox BrandGage mobile analytics also provides in-depth performance characteristics of the browsers, device types or models the ad was delivered on.
Jivox mobile ads can be delivered either as in-page ads or in-app ads. All mobile ads retain the same level of interactivity found on the Jivox Web ads. Jivox ads can be delivered via all mobile ad networks and publishers using a simple tag with no requirement for special integration of the mobile apps.
Jivox also recently reported 330 percent growth, as brands such as Google, Microsoft, Procter and Gamble, Unilever and General Motors have adopted the company’s interactive video advertising technology to better engage with their audience as well as measure and optimize the performance of their video ad campaigns.
Jivox is a cross-platform solution for interactive video advertising from creative customization to campaign execution and analytics. Jivox enables brand marketers to create and deliver highly engaging video ad campaigns online, on mobile devices and through social media. Jivox brand analytics enables marketers to measure user engagement and intent and optimize campaigns on-the-fly to improve campaign performance. Jivox is used by several hundred leading global brands like Microsoft, Yahoo!, Nokia, General Motors, HP and Google. Jivox is a privately held company headquartered in San Mateo, Calif. For more information, please visit http://www.jivox.com.