BASF Launches Flooring Installation Solutions Application for use with BlackBerry® Smartphones -- Instant Product Information now Available on the Jobsite

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The Building Systems business of BASF today announced the release of a Flooring Installation Solution Application for use with BlackBerry® smartphones. The application is designed to bring immediate, accurate answers to flooring installers on the jobsite, where computer access and reference materials may not be readily available.

With this tool, we are providing answers to our customers in their pocket on the jobsite, not back at the office

The Building Systems business of BASF today announced the release of a Flooring Installation Solution Application for use with BlackBerry® smartphones. The application is designed to bring immediate, accurate answers to flooring installers on the jobsite, where computer access and reference materials may not be readily available.

The tool allows users to find product information, locate a BASF distributor, calculate flooring needs, and utilize the Flooring Wizard to select the appropriate product.

“With this tool, we are providing answers to our customers in their pocket on the jobsite, not back at the office,” stated Joe Hostler, Flooring Surfaces National Sales Manager for BASF. “We are helping flooring contractors to do their job faster and better by providing all the information they need on a mobile device.”

The “Get Product Info” function provides customers with instant access to Product Data Sheets, MSDS (Material Safety Data Sheets) and LEED (Leadership in Energy and Design) Product Information letters. When a state is selected in “Find a Distributor”, the program provides a list of local BASF distributors along with contact information. Users can call or email the distributor directly from the application. The Flooring Calculator allows for square foot, square yard, pitch and metric measurements to calculate product needs instantly.

The Flooring Wizard recommends a BASF product solution based on a short series of questions. The Wizard will ask questions regarding the substrate and product needs and make a recommendation based on the user’s answers. From the product page users can obtain product literature.

Visit http://www.buildingsystems.com on a BlackBerry smartphone and click on Industries and Flooring Surfaces to download the application. The application will be demonstrated at Surfaces in Las Vegas, Nevada, Jan. 25-27. Visit booth 7716 to view a demonstration of the application’s functionality and meet with Flooring Installation Solutions representatives from BASF.

The BlackBerry trademark is owned by Research In Motion Limited and is registered in the United States and may be pending or registered in other countries. BASF is not endorsed, sponsored, affiliated with or otherwise authorized by Research In Motion Limited.

The Construction Chemicals division of BASF is the leading supplier of chemical systems and formulations for the construction industry. Continuous innovation and tailor-made solutions ensure its customers are more successful. Its divisions offers a wide range of products for sports and industrial flooring, external renders and wall insulation, expansion joints, wood preservatives as well as specialist repair mortars, tile adhesives and waterproofing membranes, as well as admixtures for the ready-mix, precast, manufactured concrete and underground construction industries. The division operates production sites and sales centers in more than 50 countries and achieved sales of about €2 billion with approximately 7,100 employees in 2009.

The Building Systems business of BASF manufactures innovative products under nine well-known brands: Sonneborn®, Thoro®, MBT Protection and Repair®, Hydrozo®, Selby®, UCRETE®, SRS Flooring, Conica and CHEMREX®. These premier products provide joint sealant, waterproofing, grout, concrete repair, water repellent, performance flooring, surface adhesives and wall coating solutions for construction and renovation projects around the globe. For more information please visit http://www.buildingsystems.basf.com.

BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit http://www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at http://www.basf.com.

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Jill Kelsey
BASF
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