SideReel Survey of Online TV Behavior Finds Unexpected Results: Users Aging, Social Networking Not Important, 5% Own iPad

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SideReel's online TV user survey identifies usage patterns in the areas of social media, Web TV, and the use of connected devices.

SideReel, the largest independent TV destination on the web with more than 10 million monthly unique users, released results from an online video survey of 1800+ users today. Conducted in December 2010, the survey identifies usage patterns in the areas of social media, Web TV, and the use of connected devices.

“People are mixing new technologies with familiar ones to get a personalized TV experience that includes all of their favorite shows,” said SideReel CEO Roman Arzhintar. “For many, traditional TV watching is starting to supplement online watching, rather than the other way around.”

For an infographic of survey results please visit:

Highlights below.

Social media
Social Media is important, but only for 25 percent of online TV watchers. While 29 percent used Twitter, none of the check-in services including GetGlue, Miso, Clicker or Foursquare have significant usage among SideReel’s TV watchers. Only 10 percent of users want to broadcast what they are watching or want to watch to their friends. Only 25 percent of SideReelers want to know what their friends are watching - down 50 percent from last year.

Connecting Computers & TVs
Forty percent had connected their computer to their TV in the past month, a three-fold increase over last year’s results. Sixty percent of people connecting a device to a TV connect their computer, and five percent use a box like Roku, Boxee or Google TV.

Twenty-four percent of SideReel visitors subscribe to Netflix. Seventy percent of users who stream video via the Internet to their TV do so using Netflix. Thirty percent of users stream video other than Netflix to their TVs.

Time Spent Watching/Cord Trimming
Users who watch more than 10 hours per week are less likely to have cable than users who watch less than 10 hours online – these are likely tomorrow’s cord cutters, or cord trimmers. 72 percent of SideReel users watch more than five hours of TV online per week.

Thirty percent of SideReel users own an iOS device. Sixteen percent own an Android device. More than five percent of SideReel users have an iPad - impressive for a new device.

About SideReel
Founded in 2007, SideReel helps users find, track and watch shows online. SideReel’s library includes over 24,000 shows and more than 530,000 episodes. SideReel also creates and distributes original video recaps, recommendations, news, reviews and gossip for popular TV shows. If it's online, it's on SideReel. For more information please visit

Pamela Ames
PR Director
(415) 260 0658


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Pamela Ames

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