Blue Water Media Transforms from Website to Work of Art

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Visual redesign, ecommerce functionality, and various interactive rich media features implemented by Maryland Web Design Firm, Blue Water Media, take the jewelry and modern art retail website to the next level.

The Keith Lipert Gallery, Georgetown’s premier fashion jewelry and modern decorative art store, recently partnered with Washington DC web designers at Blue Water Media to completely upgrade their Internet presence. The visually redesigned website,, now boasts a user-friendly layout, an “Ask Keith” form that replicates the experience of shopping in the store, a link to Keith’s personal blog about fashion and life in Georgetown, social media integration, and the award-winning Joomla content management system. The new virtual storefront is sure to better drive customers to explore the Georgetown gem’s extensive collection of unique fashion jewelry, one of a kind scarves and evening wraps, evening bags, other fashion accessories, and of course, the most exquisite modern decorative art.

The website is now significantly more aesthetically appealing. The pages brim with vibrant images of exotic treasures accumulated by the gallery’s owner, Keith Lipert, over the course of his travels. High quality photos of these items bestow the site with a unique, glamorous, and worldly feel. The scrolling image gallery and rotating banner are consistent with the store’s modern and up to date image.

Numerous site features are designed to specifically maximize user involvement. The homepage is clearly divided into sections, “KLG Gifts”, “Fashion Jewelry” and “Corporate Gifts” allowing shoppers to find what they are looking for easily and efficiently, and each section has its own drop down image preview feature. Customers having trouble finding the perfect accent piece or corporate gift can simply fill out a custom designed form, and the fashion and modern decorative art connoisseur, Keith Lipert himself, will select the ideal item. For great fashion advice or to read up about daily life in a busy Georgetown fashion store, readers can take a peek at Keith’s personal blog, “Tales from a Georgetown Shopkeeper” or visit the store’s Facebook, Twitter, or YouTube portals.

The implementation of the Joomla content management system makes it simple for Keith Lipert Gallery staff to regularly independently update the site with new products, promotions, store events and parties, blog posts, and other relevant industry news. This ensures the website remains an up-to-date information resource for those with a penchant for accessories and an appreciation of the finer things in life.

About Keith Lipert Gallery
The Keith Lipert Gallery is located in the historic Georgetown district of Washington, DC, known for its distinct charm and wide range of fashion retail stores. The Keith Lipert Gallery specializes in selling fashion jewelry and fashion accessories such as scarves, evening wraps, and evening bags that come from the most important design centers in the world such as Milan, Frankfurt, Venice, Paris, and New York City to name a few. Complementing the fashion in the store, the Keith Lipert Gallery is full of exquisite modern decorative art that is inspired by design and culture from the internationally diverse cities that they originally came from. In addition, the Keith Lipert Gallery specializes in unique corporate and diplomatic gifts that become meaningful statements whether they are being presented to heads of large companies or heads of states. Keith Lipert, who was born in London, grew the foundations for his store in New York City, yet planted its seeds in Georgetown, has become a fashion and gift giving expert over course of his sixteen years at the Keith Lipert Gallery.

About Blue Water Media
Blue Water Media is an innovative Washington D.C. web design firm offering a full line of custom design, development, and marketing services including print, brand identity web design, and search engine optimization. Blue Water Media has been providing premium service to businesses in a variety of industries in the Washington DC metro area for nearly a decade. Their attention to detail and commitment to excellence has garnered praise from a multitude of customers resulting in a number of web design awards. For more information, please visit:


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Rebecca Rubin
Blue Water Media
202.861.0000 ext. 34
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