SafeAuto.com Announces UFC® Sponsorship For 2011

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SafeAuto, a leading auto insurance carrier headquartered in Columbus, Ohio that provides coverage to automobile drivers in 15 states, is excited to announce that it will become an official sponsor of the Ultimate Fighting Championship® for 2011.

SafeAuto, a leading auto insurance carrier headquartered in Columbus, Ohio that provides coverage to automobile drivers in 15 states, is excited to announce that it will become an official sponsor of the Ultimate Fighting Championship® for 2011.

Beginning with UFC® 127: PENN VS. FITCH live on Pay-Per-View on Feb. 27, 2011 from Sydney, Australia, the company will have a high amount of visibility inside the UFC's hallowed Octagon™. SafeAuto's presence will be recognizable as the UFC's elite athletes compete in the fastest growing sport in the world.

SafeAuto will have a sponsorship presence in eight different UFC events throughout 2011. After UFC 127, the company's sponsorship will extend to multiple UFC® Fight Nights™ televised nationally on the Spike TV and VERSUS cable networks.

"SafeAuto is proud to be an official sponsor of the UFC," Elie Deshe, VP of Emerging Media for SafeAuto, said. "Fans of the UFC appreciate all the hard work that these athletes put into their sport, and we look forward to supporting this growing sport, as well as the athletes themselves."

To that effect, SafeAuto will also be sponsoring individual fighters during all UFC events in 2011. The company will have its own "SafeAuto Fight Team," complete with a website dedicated to information about its sponsored fighters.

The SafeAuto Fight Team site includes exclusive interviews, previews, and videos of all the company's sponsored fighters. There will also be official UFC content available directly from the Fight Team website, which can be accessed at http://www.safeauto.com/mma/

The company is also covering UFC on its official blog, called "Play It Safe," with additional news and information about members of the SafeAuto Fight Team.

"We want to give UFC fans great coverage of their favorite fighters, and also provide great auto insurance coverage to fans of the UFC," Deshe said.

The SafeAuto Fight Team can be followed both on Facebook ( http://www.facebook.com/pages/SafeAuto-Fight-Team/157906124249737 ), as well as on the company's "Legal For Less" YouTube channel ( http://www.youtube.com/user/LegalForLess ), where a series of fighter interviews have already been posted.

About SafeAuto - http://www.safeauto.com
SafeAuto Insurance Company is a Property and Casualty Insurance Company based in Columbus, OH. Today, the company provides the state required minimum insurance coverage to automobile drivers in 15 states including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Kansas, Oklahoma and Texas. SafeAuto is a direct-to-consumer automobile insurance company offering auto insurance over the phone via its 1-800-SafeAuto toll free phone number. For more information visit http://www.SafeAuto.com.

About Ultimate Fighting Championship® - http://www.ufc.com
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over 12 UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.'s Spike TV and on Comcast, Inc.'s VERSUS network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC "Undisputed" videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other countries.

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Elie Deshe
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