CouponMom.com’s Membership Rate Triples -- Highest in Three Year Recession

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250,000 New Members have Joined the Site this Month seeking Coupon Savings

CouponMom.com, the country's largest grocery savings site, is having the highest increase in traffic in their history in the first month of 2011, tripling last year’s average membership rate.

"This is the highest traffic we've seen in our ten year history. It is clear that people need to save money and are seeking solutions.“ said Coupon Mom founder and CEO Stephanie Nelson, “ In response to this increased interest, CouponMom.com has added new grocery deals lists for thousands of stores and will be adding many more in February to help shoppers save at their grocery stores."

Couponing has gained popularity over the past three years of the recession and shows no sign of slowing down because smart consumers are learning how to save with coupons and spreading the word, said Nelson.

CouponMom.com is a free service that teaches shoppers how to get extreme savings at the grocery store every week. With 3.1 million members, the site provides the most extensive information on grocery deals for all 50 states.

“I just saved $211 this week by using CouponMom.com and combining the store deals with coupons of things I need," said one of the site's new members, "I cringe that I was paying full price for years.”

In 2010 marketers once again distributed more consumer packaged goods (CPG) coupons than the prior year, reaching 332 billion -- the largest single-year distribution quantity ever recorded in the U.S., exceeding last year's prior record by 21 billion coupons according to the NCH Resource Center.

Overall redemption volume in the U.S. grew 3.1% to 3.3 billion CPG coupons and 78.3% of consumers reported using coupons regularly, up 14.7 share points from pre-recession levels. Consumer demand for coupons remained high in 2010 as frugal shopping habits created during the recession were sustained throughout the sluggish economic recovery that occurred during the year.

Stephanie Nelson is The Coupon Mom and has taught millions how to save on groceries, online shopping, entertainment and in restaurants. Since 2004, she has appeared frequently on television teaching savings tips, including The Oprah Winfrey Show, The Today Show, Good Morning America, NBC Nightly News, CNN, CBS Early Show, Fox Business, The View, Dr. Oz and The Doctors. The Coupon Mom's Guide to Cutting Your Grocery Bill in Half, released in 2010, became a New York Times Best Seller in its first month of publication.

For more information, go to http://www.CouponMom.com.

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NANETTE NOFFSINGER

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