New Eat-Smart® Protein Bar from iSatori, Powered by Superior Whey Hydrolysates, Offers the Best in Protein and the Best in Taste

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When it comes to healthy nutrition, it’s often difficult to get the protein your body needs. Especially when you’re working out hard and continually “on the go.” Now, iSatori Technologies (http://www.isatoritech.com/EatSmartBar) makes it easy and tastier than ever before with the all-new Eat-Smart® Whey Protein Bar, powered by the highest quality protein on the market: whey protein hydrolysates.

When it comes to healthy nutrition, it’s often difficult to get the protein your body needs. Especially when you’re working out hard and continually “on the go.” Now, iSatori Technologies (http://www.isatoritech.com/EatSmartBar) makes it easy and tastier than ever before with the all-new Eat-Smart® Whey Protein Bar, powered by the highest quality protein on the market: whey protein hydrolysates.

The hydrolyzed proteins, found only in Eat-Smart whey protein bars (http://www.isatoritech.com/EatSmartBar), have been isolated to remove the excess fat, lactose, cholesterol, and carbohydrates… leaving a premium protein source that's ultra-pure, more quickly digested and absorbed (than regular whey or other proteins), and packed with the vital amino acids to help build a superior body.

“Hydrolyzing is a process by which intact proteins are carefully broken down into smaller fragments called ‘micro-fraction peptides,’” explains Stephen Adele, CEO of iSatori Technologies (http://www.isatoritech.com). “As a result, the protein now has faster delivery and is utilized easier by the body. This makes Eat-Smart whey protein bars ideal to eat first thing in the morning (they go great with a cup of coffee), before workouts, and certainly immediately following a workout—when hard-working muscles benefit most from a fast-acting protein like the hydrolysates found in Eat-Smart! And perhaps best of all, they’re a super convenient way to provide the protein your body needs even when you’re on the go!”

There has been an abundance of scientific evidence in recent years suggesting that faster-acting, more bioavailable proteins, like hydrolysates, are much more efficient at inducing post-workout anabolism (the act of building muscle). The most prominent study to date demonstrated that a 35-gram dose of hydrolysate protein is, on average, 30% more effective in stimulating muscle anabolism than intact protein when measured over a six-hour period (Koopman et al., 2009).

Buckley, et al. (2009), studied whether hydrolyzed whey proteins speed recovery more effectively than intact ("regular") whey protein, following eccentric exercise. The subjects in the study performed 100 maximal eccentric contractions of their knee extensors and then consumed either 25 grams of hydrolyzed whey protein or intact whey protein. Not surprisingly, the whey protein hydrolysate group recovered fully in six hours, while it remained suppressed in the intact whey protein group. The importance of such accelerated recovery cannot be understated because it is well known that increased muscle recovery is associated directly with enhanced muscle growth.

Yet another study (Cribb, et al., 2006) measured recreational male bodybuilders who supplemented their diets with either hydrolyzed whey protein or casein (1.5 grams/kilogram of body weight/per day) for the duration of the study (10 weeks). The study found that the whey protein hydrolysate group achieved substantially greater gains in muscle strength and lean body mass compared to the casein group.

“As you can see, these studies clearly demonstrate that a high-quality protein, namely whey hydrolysates found only in Eat-Smart, are a better quality source of protein, than regular whey, for accelerated recovery and superior muscular growth,” adds Adele.

Though the new Eat-Smart bar tastes like a guilt-ridden candy bar, don’t be fooled. The Eat-Smart bar's nutritional profile is unmatched: packed with the highest quality proteins, good, healthy carbs, vitamins and minerals, and the highest fiber of any protein bars… And just as important as what it contains is what it doesn't: very little sugar alcohols and no inferior gelatin proteins, unhealthy hydrogenated oils, aspartame, or high-fructose corn syrup—makes Eat-Smart the smarter choice in healthy, tasty protein bars.

Anyone can learn more about Eat-Smart bars, see what people are saying about their taste, and the science of whey protein hydrolysates by calling iSatori Technologies direct at 1-866-688-7679 or visiting iSatori’s website at http://www.iSatoriTech.com/EatSmartBar.

Retailers interested in carrying Eat-Smart bars should contact Europa Sports, America's largest sports nutrition distributor, at 1-800-447-4795, or visit http://www.EuropaSports.com

About iSatori Technologies:
Based in Golden, Colorado, iSatori Technologies was founded in early 2002 by Stephen Adele to provide clinically tested nutritional supplements and is the only company dedicated to providing complete dietary and exercise solutions for building a better body and living a healthier, richer life. iSatori's life-enhancement, weight-loss, and muscle-building supplements, such as Eat-Smart® Bar, PWR™, SUB-TEST™, MORPH MEGADRIVE™, FLASH POINT™, Amino-Phase™, Isa-Test™, Lean System 7®, Energize®, MX-LS7™, Curvelle, MORPH™, and Liquid MORPH+™ are available in over 31,000 retail stores nationwide, including GNC and online at drugstore.com, as well as in 12 countries. iSatori recently received the industry's NBJ Gold Award for Growth in Small Companies category. For more information about iSatori and their scientifically proven products, visit their website at http://www.isatoritech.com, or call one of their fitness experts at 1-866-688-7679

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