“Despite the fact that blogging has long been established as an excellent means for building credibility and driving web traffic, many small business people still don’t use a blog for marketing," explains Erik Wolf, president of Zero-G Creative.
Roswell, GA (PRWEB) January 25, 2011
Zero-G Creative, the Atlanta area small business marketing and web design firm, announced today the launch of their new Bloggernaut managed social media service. Bloggernaut solves the biggest challenges of starting and maintaining a blog - time and authenticity - with a professional, affordable program that for the business owner may require as little time as an hour each month.
"Despite the fact that blogging has long been established as an excellent means for building credibility and driving web traffic, many small business people still don't use a blog for marketing, mostly because of the time involved in properly maintaining a blog," explains Erik Wolf, president of Zero-G Creative.
Bloggernaut is designed to give the small business owners who are interested in taking advantage of the many benefits of blogging - like thought leadership, relationship building and social networking - an affordable and efficient avenue to getting their expert message published while minimizing the actual time investment.
"Blogging can be effective part of many b2b marketing strategies but the main obstacle and cost of entry is the continued time and effort required on a weekly and daily basis from the business owner or subject matter expert," continues Wolf. "Our new service Bloggernaut™ is designed specifically to facilitate regular and authentic blog updates for busy managers and entrepreneurs."
More than 20,000 new blogs are created each week on the WordPress platform alone yet after just a few weeks, many of those well-intended bloggers stop posting and their sites go dormant. Sites not updated regularly fall out of favor with readers and are no longer indexed by search engine tools like Technorati.com.
"Bloggernaut is just what busy businesspeople need," states Jamie Turner, Chief Content Officer for The 60 Second Marketer and co-author of How to Make Money with Social Media. "It's a great way to stay in touch with prospects and customers, without spending inordinate amounts of time writing new content every day."
Bloggernaut clients participate in 1-2 guided telephone interviews each month where real, authentic content is captured then transcribed and edited for a series of blog posts. The Bloggernaut team also creates and maintains an editorial calendar for each blogger and uses the topics outlined in the editorial calendar to drive the interviews. The blog editing, approval, scheduling and posting process is facilitated through the WordPress blogging platform.
"Bloggernaut is an authentic approach to managed content that relies on editors, not ghost writers," concludes Wolf. "Everything that is published comes from you and in our opinion that is the most important part of any social network development."
Be among the first to check out Bloggernaut at http://beabloggernaut.com.
About Zero-G Creative
Since 2006, Zero-G Creative has helped an exclusively small and mid-sized business clientele in metro Atlanta and across the nation implement high-impact marketing plans on modest budgets. It is our belief that you don't need to be a $50 million enterprise to look like one. That is why we've been so successful combining good ideas with integrated strategies and award-winning design to help our entrepreneur clients launch their businesses into stratosphere and beyond. For more information visit: http://www.zerogcreative.com.