When we make recycling easy for folks; when we make it accessible and fun, it becomes a habit – a new behavioral norm.
Columbus, OH (PRWEB) January 26, 2011
The always innovative Weisenbach Recycled Products scores with a new recycling bin that is sure to make big plays in cleaning up at sporting events, on campuses, and anywhere that football fans gather to watch a game and enjoy a beverage from a bottle or a can.
The new bottle and can recycling bin looks just like a football and stands at an eye-catching 43 x 24 inches. Themed design and sturdy construction make it easy for fans to take care of their empties and get back to the action on the field.
Just like the game of football, it's made in the USA. And with true American ingenuity, it's crafted of recycled HDPE (High Density Polyethylene - #2). So while it makes recycling accessible to fans, it also demonstrates what can be made from recycled plastic.
"Football is fun. Drinking a cold beverage is fun. And recycling is fun." Says Dan Weisenbach, president and founder of the 30 year-old Columbus company that is the exclusive source for the football shaped recycle bin. "Recycling is mostly about changing human behavior from a [i]Throw it out and get more mindset.[i/] to a [i]Toss it towards making something useful mindset.[i/] When we make that behavior easy for folks; when we make it accessible and fun, it becomes a habit - a new behavioral norm."
Colleges, sports venues, and public facilities of all kinds are working hard to make recycling a habit for students, fans, and visitors. The new football bin offers features that facilitate collecting bottles and cans in these large facilities. The surface is easy to customize with team logos and decals. They come clearly marked with the chasing arrows recycling symbol and have cutouts encircled with the words "Recycle bottles and cans" around an opening that is sized to accept just those containers. The pointed top also prevents trash and garbage from being placed on top of the bins; a common problem with flat-topped recycling containers.