EcoSmart Products Launches its AusPen All-Stars Appreciation Program

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A new customer appreciation program highlights the significant difference schools and businesses have made to their community by using AusPen eco-friendly markers. Their switch to refillable, recycled, non-toxic dry-erase markers has drastically reduced waste and improved indoor air quality.

EcoSmart Products, the North American distributor of AusPen eco-friendly markers, launches its AusPen All-Stars Program to highlight the commitment to sustainability that its distinguished customers are making. In switching to refillable, non-toxic markers, AusPen customers are reducing waste and improving indoor air quality in significant ways. The new customer appreciation program aims to recognize outstanding efforts to go green while also inspiring other educational institutions and businesses with the stories of personal motivation and collective success.

In its inaugural selection of AusPen All-Stars, EcoSmart Products celebrates three schools that have made a significant difference in their communities. The selected schools have taken active steps to create an environmental movement and mobilize the school community into action. From a math class that seized an opportunity on Earth Day, to a teacher that was having an allergic reaction to regular markers, to students carrying out fundraisers in order to purchase AusPen markers for their teachers, the stories are practical examples of schools going green.

Some highlights from the first round of AusPen All-Stars include:

Bethpage High School, New York.
As an Earth Day project, a grade 10 math teacher asked his students to calculate how many disposable markers were thrown out in the school district a year, and what that was costing them. The students crunched the numbers and consequently wrote letters to the district Superintendent to propose the use of AusPen dry-erase markers. The switch to the refillable markers has enabled Bethpage High School to save 450 pounds of disposable plastic markers from its local landfill. Inspired by these results, Generation Green Team, the school’s environmental club, has gone on to create programs to recycle paper, plastics, shoes and exam booklets.

Holy Trinity School, Ontario.
When a teacher started developing headaches from regular markers, Holy Trinity School decided to pilot AusPen markers for a year. Another teacher had just returned from maternity leave with a fresh perspective on the need for environment stewardship and began what is currently an almost school-wide use of AusPen markers. This recent initiative has kept over 450 pounds of toxic waste from hitting local landfills. The school’s environmental efforts have carried over into all other aspects of school functioning, creating an ‘environmental revolution’.

San Rafael High School, California.
As part of a national movement of youth, the Teens Turning Green chapter at San Rafael High School decided that its first area of focus would be toxic markers. The students organized a series of fundraisers (which included a prom dress exchange and a 13-mile hike-a-thon) to purchase class sets of AusPen markers for their teachers. Once that was accomplished, the students turned their attention towards cleaning up ‘that pink soap’ in the washrooms.


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Maureen O'Neill
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