Preston Kelly Sees a Strong Outlook for 2011

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With a string of new business, the Minneapolis advertising agency expects double-digit growth in 2011.

Clients have noticed the changes in campaign results, and in the attention we’ve received in the media and from our peers. We’re starting to see some exciting new business opportunities as well.

On the heels of a strong showing in 2010, Preston Kelly is forecasting significant growth in the New Year as a result of new business success in the fourth quarter of 2010. Last year, the agency launched noteworthy campaigns for brands such as Grand Casino, HealthPartners, Physicians Mutual and the YMCA of Greater St. Paul and Metropolitan Minneapolis. The agency also won major kudos such as Advertising Age’s Midwest Small Agency of the Year and “Integrated Campaign of the Year” in the Radio Mercury Awards. But with last month’s addition of new clients OfficeMax and Walker Methodist, 2011 is burning bright with potential.

Looking ahead, Preston Kelly expects double-digit growth in the New Year—and the agency looks forward to collaborating with clients on its proven iconic ideas approach for each brand. In addition to traditional advertising outlets such as television, radio, print and out-of-home, the agency anticipates that growth in 2011 will be driven by an unprecedented number of digital opportunities.

“This growth is the culmination of one of the best years in our agency history, and more than 30 percent of our business will be digital this year,” says agency president Chuck Kelly. “When we moved to Northeast Minneapolis and changed our name two years ago, we made significant changes to our structure, and focused our philosophy and positioning. Clients have noticed the changes in campaign results, and in the attention we’ve received in the media and from our peers. We’re starting to see some exciting new business opportunities as well.”

The New Year presents Preston Kelly with the opportunity to launch a variety of strategic branding, broadcast advertising and digital efforts for OfficeMax. As one of the nation’s leading office supply retailers with more than 900 locations, the company began working with Preston Kelly for its prior success in building retail brands along with boosting retail traffic. Launched on January 8th, the first network TV spot and digital campaigns position OfficeMax as having the largest retail ink and toner supply in America.

With a mission to “engage seniors through vibrant living,” Walker Methodist is a non-profit organization that offers a range of senior housing communities, assisted living, skilled nursing, transitional care and adult day programs. In 2011, the nation’s first wave of baby boomers will turn 65, and Walker Methodist aims to capitalize on this historic moment as more Americans take an inventory of their retirement plans. Preston Kelly will guide the brand in its journey to build an iconic presence as a provider of eldercare services through marketing that is anything but old-school.

In addition to working with its new clients, Preston Kelly looks forward to continuing its growth through expanded opportunities for its roster of existing advertising partners.

About Preston Kelly
Preston Kelly is a full-service, independent agency that creates iconic ideas for its clients, including financial services, insurance, restaurant, consumer packaged goods, outdoor recreation, retail and gaming. In addition to being selected as Advertising Age’s Midwest Small Agency of the Year in 2010, Preston Kelly earned finalist honors in the MPA Kelly Awards and One Show, and was featured in Communication Arts. The agency also took top honors for Integrated Campaign of the Year in the 2010 Radio Mercury Awards. In the last five years, the agency has won several Effies—a top marketing award that honors outstanding results. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, vi sit http://www.prestonkelly.com, become a fan on Facebook at http://www.facebook.com/prestonkellyagency or join the conversation on Twitter at http://www.twitter.com/prestonkelly. You can also read our musings on the latest trends in advertising at http://www.prestonkelly.com/blog.

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