CODE Salon Invigorates San Francisco’s South of Market Neighborhood

Share Article

Dynamic, full-service salon brings artistry back to the forefront of the industry; answers community need for exceptional, luxury experience

Our vision for CODE salon is to create a 5-star quality experience where our artists help our guests to bring out the very best in themselves

Code Salon, a new full-service boutique salon offering a complete range of hair, face and body services using Aveda beauty products, has rejuvenated the longtime vacant space on Fourth and Clara Street with a vibrant presence.

Founded by longtime friends and colleagues Cheryl Snodgrass and Louise Frost, CODE Salon will offer a unique, highly customized approach to the salon experience. CODE features a range of services to suit all budgets, monthly artist spotlight events, and much more in a beautiful, loft-style architectural space. The Salon also features the Aveda line, a luxury brand of environmentally conscious products.

“Our vision for CODE salon is to create a 5-star quality experience where our artists help our guests to bring out the very best in themselves,” said Snodgrass, Founder and Managing Director, CODE Salon. "We’ve assembled a team of the most talented, passionate and skillful group of artists in San Francisco and have created a space where magical connections can take place.”

CODE is a recent addition to the Yerba Buena Center Redevelopment Area, an 87-acre project, formerly an area of dilapidated hotels, commercial and industrial buildings and open parking lots, south of Market Street.

“We are delighted to welcome CODE to the neighborhood,” said Cathy Pickering, Yerba Buena Project Manager for the San Francisco Redevelopment Agency. “It’s a perfect example of the city’s plan to bring top-tier businesses to Yerba Buena Center. CODE’s focus on providing its clients with an extraordinary salon experience echoes our goal for the neighborhood.”

CODE is a collaboration between a progressive group of seasoned industry veterans who were united by the desire to create something extraordinary. Led by Managing Director Cheryl Snodgrass, Style Director Louise Frost, Color Director Dustin Machado, and Creative Director John Skinner, the CODE team is comprised of a select group of the most creative artists working in the industry today. Together, they have developed a method for matching guests with an artist who truly understands their vision based on an image planning consultation that considers the guests’ lifestyle, physicality, and aesthetic preferences. Many of the artists were formerly based in Palo Alto and a large base of loyal clients have followed them to the new San Francisco space where they will continue to expand their roster.

CODE aims to take the industry standard for a high end, luxury salon to the next level by focusing on artistry and empowering each employee to be an educator. The salon provides one of the strongest training programs in the industry and the opportunity for young professionals to collaborate and be mentored by an exceptionally strong team through a 10 month intensive training program.

“We have a close partnership with San Francisco Institute of Esthetics and Cosmetology in which we recruit and train new salon talent to develop the best artists in the Bay Area,” said Frost. “We are thrilled to provide a platform for such talented individuals to professionally flourish and we plan to establish similar relationships with other beauty institutions. For our guests, the training program means the best $45 haircut in the Bay Area.”

Beyond the traditional list of salon services, CODE’s plans for 2011 and beyond will reach into new territory. The salon will host monthly artist spotlight nights in which the community and industry influencers will be invited to enjoy the work of local musicians, painters, photographers and other talent.

“CODE is bringing artistry back to the forefront of the industry, with a diversity of skill and talent internally, and we look forward to collaborating with other artists and businesses in San Francisco to further our vision,” said Snodgrass. “We are having a blast doing this, and will continue to keep it fun and real for everyone involved.”

About CODE Salon
CODE is a dynamic, full-service boutique salon, offering a complete range of hair, face and body services using Aveda beauty products. Drawing on the industry’s best talent, skill, and artistry, CODE provides five-star quality and highly specialized customer service designed to enable its guests to bring out the very best in themselves. The salon was collaboratively founded between an intelligent group of industry mavericks who were united by the desire to create something extraordinary and answer a community need in San Francisco for a unique and exceptional experience. For more information visit, become a fan at, read reviews at

About the CODE Leadership Team:
Cheryl Snodgrass, Founder, Management Director
With 15 years of professional beauty industry experience, Snodgrass draws from her consulting background to lead and cultivate a highly productive, performance driven, dynamic, integrity based business model at CODE. Previous to founding CODE, Snodgrass led many successful salon ventures and has also worked with the Aveda Corporation.

Louise Frost, Partner, Style Director, Master Stylist, Style Educator
A highly accomplished Master Stylist, Frost has over 11 years of salon industry experience and is recognized for her technical and artistic expertise, and her ability to lead, mentor and educate the salon professional. She leads CODE’s training program that produces technically superior performing salon talent.

Dustin Machado, Color Director, Master Colorist, Color Educator
Machado has ten years of extensive experience in the salon industry and is praised for his overall professionalism, artistic and technical expertise and strong client base. Machado is a highly sought-after hairstylist for events throughout the Bay Area, including fashion shows, photo shoots, wedding parties and video production. He is a Certified Aveda Educator, and helps to lead CODE’s training program.

John Skinner, Creative Director, Master Colorist
With 20 years of salon industry experience, Skinner is a highly evolved Master Colorist who belongs to the L’Oreal Professionelle’s product development team and worked the runways at NYC and LA Fashion Week for Aveda. Skinner’s inspiration comes from the avant-garde and fashion’s haute couture.

Media Contact:
Jennifer Smith


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jennifer Smith
Visit website