Thomas Davenport, Guy Kawasaki and Thornton May to Keynote eMetrics Marketing Optimization Summit in San Francisco

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Mobile and media tracks added to agenda; Early bird discount for the March 13-18 event ends January 28th

Today, the eMetrics Marketing Optimization Summit announced their roster of keynote speakers of the eMetrics Marketing Optimization Summit in San Francisco—Thomas Davenport, author of “Competing on Analytics: The New Science of Winning,” Guy Kawasaki, managing director of Garage Technology Ventures, and Thornton May, author of “The New Know.” The March 13-18 event features an impressive line-up of major organizations, gathering to share best practices and lessons-learned focused around the theme of the event, “Leveraging Consumer Interaction Data in a Connected World.”

The agenda for the five-day conference features historically popular marketing analytics topics as well as the high-demand social media track, introduced at last year’s Summit in San Francisco, and two new tracks focusing on mobile and media technologies and practices. Serving up panels, keynotes, breakout sessions, clinics, labs, roundtable discussions and peppered with networking opportunities, the eMetrics Marketing Optimization Summit solves real-life problems and challenges through peer insight, new tools and technologies, and shared wisdom and experiences.

At 9:00 a.m. PT on Tuesday, March 15, Thomas Davenport will illustrate what it takes to create an analytics-driven business in his keynote address, “The New Quantitative Era: Creating Successful Business Change with Analytics.” In this talk, Davenport will address the organizational culture and business leadership required to make the most of the science of analysis, and share stories of people who have made this transition and the resulting competitive edge their organizations exploit.

“I'm excited to address the online marketing analysts at eMetrics with the latest business analytics success stories,” said Davenport. “The lessons we've learned in leveraging data for the organization are directly applicable to the digital world.”

The two additional featured keynote topics are:

  • “The Web Analyst Tribe and the C-Suite - A Relationship Rumination,” delivered by Thornton May at 9:00 a.m. PT on Wednesday, March 16, and
  • “Social Media by the Numbers,” delivered by Guy Kawasaki at 3:10 p.m. PT on Wednesday, March 16.

Additional industry thought leaders and consultants scheduled to appear include Adobe, Cisco, Dell, Discover, eBay, Expedia, Microsoft, MTV, Schwab and TRUSTe.

"We are excited to secure Tom, Thornton and Guy for keynotes as our agenda continues to evolve to address the new tools being introduced to the industry," said eMetrics Marketing Optimization Summit founder Jim Sterne. "These powerful keynoters round out the strong agenda we have created to turn customer touchpoint data into insight across search terms, ad response, web behavior, customer satisfaction, mobile activities, social media attitude and transactions.”

The eMetrics Marketing Optimization Summit is offering is offering an early bird discount of $500 off the on-site price for attendees who register for the All Access or Three Day passes before January 28. Teams that register together receive an additional $200 off the cost of admission for each additional team member. To register or to find out more, please visit: http://www.emetrics.org/sanfrancisco/register/.

About the eMetrics Marketing Optimization Summit
Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase their return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. To learn more, visit: http://www.emetrics.org.

About Rising Media
Rising Media is a specialized media company focused on the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, Internet Marketing Conference, Web Effectiveness Conference and Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Spain.http://www.risingmedia.com.

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Erika Golden Brooks
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