Macquarie Telecom Launches Enterprise Offering to Challenge Global Cloud Vendors

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- Service eliminates data residency, latency, regulatory and customer service cloud concerns - Global first allows companies to burst from WAN connected in-house infrastructure to the Cloud - Australian offering aimed at corporate IT and web facing customer market

Macquarie Telecom, Australia’s number one managed hosting and business-only telecommunications company, today launched its Australian-based Enterprise Managed Cloud offering, Macquarie Telecom Enterprise Cloud. The announcement is driven by market demand for Australian-based cloud services and the company’s 30 per cent year-on-year growth in its managed infrastructure and hosting business over the last three years.

The new Macquarie Telecom service directly addresses current industry-wide concern around data residency, latency, security, risk and compliance, management options, performance and reliability and customer service that has inhibited cloud adoption by Australian organizations and government departments to date.

“This strategic investment is the next step in the evolution of Macquarie Telecom as a major player in the Australian hosting and telecommunications market. Our commitment to providing enterprise cloud services in Australia directly reflects customer demand and market sentiment for locally based enterprise-grade cloud services,” said Aidan Tudehope, Managing Director Hosting, Macquarie Telecom.

Macquarie Telecom Enterprise Cloud offers guaranteed, Integrated Infrastructure as a Service (IIaaS) - the ability to burst to scalable infrastructure in the cloud - for Australian organizations and enterprise IT departments at a globally competitive price. The cloud burst can take place from Macquarie Telecom managed servers, a customer’s co-located servers, and even a company’s existing in-house infrastructure over a WAN or private VPN, a global first for IaaS offerings.

The IIaaS offering will be underpinned by Macquarie Telecom’s locally based, owned and staffed highly certified T4 data center, the Intellicentre.

Unlike competitive Platform as a Service (PaaS) offerings The Macquarie Telecom Enterprise Cloud does not require companies to rewrite applications to run in the cloud, because the solution is hardware vendor and operating system neutral, enabling rapid adoption of cloud services.

“Today’s announcement of fully managed enterprise-grade cloud infrastructure means Macquarie Telecom offers the broadest and deepest cloud platform in Australia. The Macquarie Telecom Enterprise Cloud offers customers the ability to burst on demand from existing infrastructure without the need for additional capital expenditure,” continued Tudehope.

Specifically, the Macquarie Telecom Enterprise Cloud will target the following types of organisations:

  • Corporate IT departments: looking to burst their in-house resources into the cloud to satisfy peak demand and for disaster recovery needs
  • Web developers: looking for production grade test and development environments
  • Corporate customers: looking for a production ready infrastructure to host short term or new projects
  • Ecommerce customers: looking for a dynamic web front end to host their ecommerce applications
  • Virtual co-location customers: looking to create a fully dynamic infrastructure
  • Web centric customers looking for a managed on demand production ready infrastructure to meet fluctuating needs

Continuing, Tudehope said: “Only telcos can provide end-to-end Integrated IaaS because we already have the infrastructure in place that can guarantee the resiliency critical to delivering enterprise cloud services. The cloud and the data center are now core for a company’s business. Recently, Industry Analyst Firm IDC stated that ‘telcos will win the cloud war,’ because they own the infrastructure — the large bandwidth and data centers — that make cloud possible.”

Depending on individual requirements customers can select various ‘Always Ready’ cloud offerings which align to predicted and unpredicted usage scenarios offering real-time provisioning. This includes:

  • Always On: For heavy or constant users, flat monthly fee with unlimited usage
  • Always Ready Business: for predictable bursting with fixed monthly fee and variable billing based on usage
  • Always Ready Standby: For low or infrequent bursting, with lower fixed monthly fee and higher hourly charge

Fig 1. Research into Current Cloud Computing Issues in Australia and Macquarie Telecom’s Solution

Current Cloud Computing Issues
Location of data unknown or is offshore creating compliance and security concerns
Latency/performance with data held offshore
Hardware and software vendor lock in    
Enterprise grade performance    
Lack of support and account management
Inability to adapt cloud services at your own pace, “one size fits all”, “click wrap” agreements
Payment normally by Credit Card Only    

Macquarie Telecom’s Solution
An Australian based cloud service that supports PCI compliance infrastructure requirements and ISO 27001
Australia’s best performance cloud with low latency for Australian businesses
Ability to scale up resources in real-time
Capacity available for large peak demands
Hardware vendor and operating system neutral
No need to re-write applications
Uptime guarantees with rebates – normal SLAs
Firewall and load balancing capability
VLAN/VRFs for seamless interconnection with legacy/hybrid environments & private IP data networks
Fully managed with easy to use web portal functionality to match.
Personal Accountable Service (PAS)
Fully customisable and configurable, full range of services available
Fully customisable monthly billing. Single bill across all IT and Telecommunication services

Figure 1.

Coupled with Macquarie Telecom’s globally recognised customer service, each customer will be allocated their own Account Executive, or ‘personal cloud architect’, trained to recommend cloud, access, security, and usage models. Supported by Macquarie Telecom’s owned and managed customer service centre, the MacquarieHUB, which launched in July 2010, this offers a single point of call and ease of management for all Macquarie Telecom services whether it be WAN, co-location environment, managed dedicated infrastructure, telecommunications, IP or cloud.

The fully redundant, high availability service will provide customers with real-time reporting via Macquarie Telecom’s online management tool InView and itemized end-to-end billing in arrears, rather than dealing with credit card payments for the service. This functionality will enable businesses to introduce true charge back capability by department for the consumption of IT services.

The announcement also supports the release of The Federal Government’s “Cloud Computing Strategic Direction Paper” in early January which encourages agencies to adopt public cloud offerings for citizen-facing unclassified public services on a basis of cost, security, flexibility, and operational reliability robustness.

“In the past year, many Australian organizations have conducted user and scenario testing using clickwrap agreements in public cloud environments but un-managed clouds are not practical for ongoing corporate production services due to latency issues and security concerns; with our locally hosted offering organizations can now trust the cloud and enter into full production in this managed secure environment,” concluded Tudehope.

Media Contact
Simon Fitzgerald
Text 100 Public Relations
Tel: (02) 9956 5733


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