Social commerce on Facebook is a natural complement to our trusted store, online and print networks
San Francisco, CA (PRWEB) January 27, 2011
Today, Adgregate Markets, the leader in secure social commerce solutions, announced that drugstore.com™, a leading online retailer of health and beauty products, and its subsidiary site, Beauty.com™, have selected Adgregate's ShopFans™ to enable secure social shopping on their Facebook pages. drugstore.com, inc. is the first major health and beauty retailer to enable their Facebook Fans to shop directly within the Facebook environment. drugstore.com is ranked #46 in the Internet Retailer's Top 500 List, with over $412M in 2009 revenue. drugstore.com and Beauty.com's combined 182,000 Facebook Fans will be able to virally promote and share products while they shop, all through the social 'hooks' within Facebook.
"Social commerce on Facebook is a natural complement to our trusted store, online and print networks," said Colin Veach, Director of Internet Marketing. "Many of our customers are already engaging with us on Facebook, and we know they're going to enjoy the benefits of shopping securely with ShopFans. We're looking forward to venturing into and gaining from this next phase in online commerce and customer engagement."
ShopFans is the world's most trusted social commerce technology, the only solution publicly endorsed by McAfee, the exclusive security provider for Facebook. drugstore.com will leverage ShopFans, a fully functioning native Facebook application, to showcase drugstore.com's great deals in everyday favorites and hard-to-find health and beauty items, giving Fans access to all available products.
"A customer holds more than just spending power. Perhaps even more effective over the longer term, is their referral power," said Henry Wong, CEO of Adgregate Markets. "drugstore.com is quickly going to see enhanced customer relationships and greater transactions amid their online commerce, and we're excited for this. We also expect drugstore.com to gain insight on product recommendations, purchase intent and conversion rates."
Social commerce involves understanding the ways in which users engage with a page. ShopFans tracks conversations that are occurring, ultimately revealing how the conversion funnel appears within Facebook. Unlike existing social commerce solutions offered in Facebook, ShopFans has won the public endorsements from both security and privacy heavyweights McAfee, VeriSign and TRUSTe.
About drugstore.com, inc.
drugstore.com, inc. is a leading online retailer of health, beauty, clinical skincare, vision, and pharmacy products. Our portfolio of brands includes: drugstore.com™, Beauty.com™, Skinstore.com®, and VisionDirect.com™. All provide a convenient, private, and informative shopping experience while offering a wide assortment of more than 55,000 products at competitive prices. For more information, please visit http://www.drugstore.com.
About Adgregate Markets
Adgregate Markets is the leading provider of secure advertising and social commerce solutions. ShopFans™ turns social shopping on Facebook from conversations into conversions and is the only secure social commerce solution in the market. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. SecureAds™ are the world's most secure ads for customer engagement. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. Adgregate has received numerous industry awards for its innovative advertising technology, including ad:tech's White Hot Company, TechCrunch50 Finalist, and AlwaysOn OnMedia 100 Winner, recognizing the top private companies in digital media and advertising. For additional information, please visit http://www.adgregate.com.
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