Avangate Sets Strategy for 2011: Fully Integrated Solution for eCommerce and Electronic Software Distribution

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Following the company’s vision to be the first choice in multi-channel sales integration for the software industry

Our goals are twofold: to help clients optimize their current businesses and to expand market share [...] the full multi-channel sales integration will allow clients' executives to gain visibility and control over their software sales

Avangate, full service provider of electronic software distribution and partner management solutions for software companies, sets strategy for 2011, continuing the focus on sales channel integration.

Software vendors working with multiple sales channels such as online stores, affiliate networks, retailers, distributors, value added resellers, etc. will be able to leverage the Avangate eCommerce, channel management and affiliate network integrated modules to develop and coordinate global sales strategies.

The new solution will address eCommerce and channel managers’ specific needs while offering overall business advantages resulting from the multi-channel integration.

Equally, sophisticated business tools are constantly being added so eCommerce managers can deliver higher converting stores and improve targeting of local markets. Channel managers have the means to set up flexible pricing strategies, access centralized, real-time sales information and better support their partner network, minimizing channel conflict and improving overall software revenue.

“Our goals are twofold: to help clients optimize their current businesses and to expand market share. We will support them do this at many levels, from new merchandising tools in the eCommerce platform, to new licensing models or via partnerships with power affiliates and online software retailers”, mentioned Carmen Sebe, CEO at Avangate. “However, the key milestone for 2011 will be the full integration of multi-channel software sales, allowing Avangate clients’ executives to gain instant visibility and control over their software sales, whether these are generated on the vendor’s online store or via a distribution partner.”

Avangate will maintain a strong emphasis on localization and customization in order to help software vendors reach new markets efficiently and optimize their sales processes. Social media is also high on the Avangate agenda for 2011, both in terms of eCommerce integration as well as from a customer experience perspective.


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Delia Ene
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