Recognized by the Fantasy Sports Trade Association (FSTA) as the Overall Winner for Best Fantasy Product or Tool in 2010

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As the most innovative league management product in the fantasy sports industry, wins the Best Overall Fantasy Product/Tool award. CBSSports, RotoWorld, Bloomberg and 10 others were considered for the prestigious award.

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We've always held the belief that innovation is the key to success in our industry.

Online fantasy football league management has become a crowded field that now includes several household names such as CBSSports, ESPN, FoxSports, and Yahoo!. While it's safe to say that the increased competition has helped to raise the bar for the fantasy football customer, it may have also resulted in added confusion among the various product offerings. To assist consumers, the Fantasy Sports Trade Association (FSTA) continues to publish its annual FSTA Industry Recognition Award Winners. For 2010, the FSTA awards were announced during their annual winter conference held last week. Comprising nine categories, the FSTA aimed to compare the best-of-the-best in various areas within the fantasy sports industry. received both a nomination for Most Outstanding Advertisement award and won the prestigious Best Fantasy Product/Tool Award. In the 10 year history of this award, only CBSSports and have been the recipients with winning 2 of the last 3 years.

Wrapping up sixteen seasons of providing online fantasy football league management services, was one of the first league management commissioner products available on the internet. Over the years many competitors came and went while the staff at Sideline Software continued to work with their customers to improve upon the product. Mike Hall, President of Sideline Software, Inc. commented "After many years of hard work, it's gratifying to receive the recognition we have. We've always held the belief that innovation is the key to success in our industry. Listening to the feedback of our customers and partnering with them has enabled us to repeatedly come out with newer and better features to make the fantasy football playing experience more enjoyable. We're thrilled by this award and excited for the future."

About Sideline Software, Inc.
Sideline Software, Inc. is a privately held fantasy football software development company with a focus on advanced features designed to enhance the consumers playing experience. Its flagship product,, is one of the most feature-rich fantasy games available with dozens of reports, over a hundred scoring options, interactive chat rooms and message boards, live scoring updates, and extensive appearance flexibility. In conjunction with its online fantasy football league management system, includes a free MFL GameDay companion application for viewing live stats during the games with real-time scoring and audio announcements of all touchdowns and other game changing events. Sideline Software also offers a branded fantasy football contest engine used to run several national fantasy contests, as well as free fantasy football mock drafts. Sideline Software, Inc. has been in business for sixteen years and is based in Wisconsin. For more information, please visit


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