WatchMojo Closes out 2010 with Profitable Quarter on Strength of 75% Revenue Growth

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Throughout 2010, WatchMojo doubled its reach and added a long list of advertisers and distribution partners, closing out the year on a profitable note thanks to a 75% growth in revenues.

"Our media on the Network received the highest CTR and ROI among all of our advertising partners, including major ad networks and established online publishers." Hillary Townsend,’s Marketing Manager

It took WatchMojo four years to generate 100,000,000 cumulative views, but the video content producer and distributor generated over 100,000,000 views throughout 2010, closing the year with over 200,000,000 all-time click-to-play video views.

The company completed its fifth year of operations with a profitable fourth quarter on the strength of a 75% revenue increase over full-year 2009. Throughout the year, the company secured multiple advertising campaigns with a range of premium marketers: Activision, Bluefly, HTC, Kmart, Molson Coors, Sears and Statefarm; previous clients include blue-chip advertisers Coca-Cola and McDonald’s.

Molson Coors, in particular, is on its tenth campaign with WatchMojo in less than a year, explains Travis St. Denis, Director of Social Influence and Media & Digital Lead at MEC Global: "We are very impressed with WatchMojo’s ability to execute complex video strategies. The WatchMojo team is flexible and accommodating when it comes to last minute campaign changes and client requests. They consistently and effectively deliver positive results for our clients and continue to exceed our expectations."

WatchMojo has been successful with both branding campaigns as well as more performance-oriented ones, adds Hillary Townsend,’s Marketing Manager: “WatchMojo has been extremely effective for us: our media on the Network received the highest CTR and ROI among all of our advertising partners, including major ad networks and established online publishers, and we were very happy with how quickly and effectively they distributed the videos we produced for our Closet Confessions initiative.“

Adding to its existing partnerships with YouTube, Hulu, and other leading destinations, WatchMojo landed new partnerships with Yahoo! and Aol in the US as well as Bell Sympatico and Postmedia Network (formerly Canwest) in Canada. On YouTube alone, WatchMojo has generated 100,000,000 all-time views, becoming one of the most industrious content partners with a catalog of 6,500 evergreen, ad-friendly infotainment premium videos. This year the company became a mainstay on AOL and Yahoo!’s front pages, oftentimes on the same day.

The company’s topical yet evergreen videos have become ubiquitous not only on video sharing sites such as YouTube, Metacafe, DailyMotion and Hulu, but also newspaper websites as well as best-of-breed vertical properties such as IGN and Thomson Reuters.

In November, the company propelled its distribution strategy into high-gear by launching a hyper-syndicated player allowing third-party web properties to seamlessly add WatchMojo’s video to their sites and earn revenue in the process. Within three months of launching, WatchMojo’s new publisher network grew from 3 to 30 sites while video impressions soared from 8 million to 75 million. Combining the company’s traditional core click-to-play network of 10,000,000 video views per month, WatchMojo’s total reach now exceeds 85,000,000 video impressions per month. Unlike most video companies, WatchMojo breaks out its click-to-play metrics from its in-banner impressions to give advertisers full transparency into their campaigns.

The company also accelerated its out-of-home distribution strategy, reaching nearly 50,000,000 monthly consumers across North America in popular locations including McDonald’s and Wendy’s.

About WatchMojo

Launched in 2006, WatchMojo helps you become more successful by covering the people, places and things that inform and entertain you socially, personally and professionally.

Supplying the world's largest media properties, WatchMojo is a leading producer of professionally-produced, ad-friendly, premium videos covering Automotive, Business, Comedy, Education, Fashion, Film, Food, Health & Fitness, History, How To, Lifestyle, Music, Politics, Science, Space, Sports, Urban Living, Technology, Travel and Video Games.

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