Blue Water Media Web Designers Impart Dynamic and Interactive Face to Website for Alliance for Women in Media

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A leader in creative web design, Blue Water Media assists The Alliance for Women in Media in their mission to promote the entry, development and advancement of women in media and allied fields.

The Alliance for Women in Media (AWM) just launched its new website,, reaffirming its commitment to promoting women in all forms of media. The redesigned site, developed by Maryland web design firm, Blue Water Media, highlights the organization’s emphasis and focus on all forms of media including social, print and broadcast. The upgraded website boasts a creative, dynamic and interactive theme that ensures a high engagement rate between the website and its audience. The homepage showcases a variety of information for its audience ranging from the latest news, upcoming events, the Reflections blog, and a spotlight section.

The new website layout is neatly organized under different sections and invites visitors to explore the resources on the website in-depth. The toolbar on the top of the website structures information in an easy-to-navigate manner both for familiar and new visitors. The web design team at Blue Water Media has emphasized dynamic content and interactivity on the website through features such as a video gallery which displays inspiring videos and clips from across the media industry, and the organization’s presence on social media platforms like Facebook, Twitter, LinkedIn, and YouTube. Website visitors have the option of subscribing to the organization’s e-newsletter to stay abreast of the latest news about the organization and key industry updates. In addition, the website also highlights the Gracie Awards, which recognize the realistic and faceted portrayal of women in entertainment, commercials, news, features and other programs.

The vast depth of content, resources and information offered by the organization which helps women in media succeed and lead is structured in an organized and easy-to-access manner. Constituents have access to AWM’s e-newsletter, FastForward, quarterly magazine, Making Waves, and Reflections blog. In addition, the section on useful industry links is organized alphabetically to provide users with easy access to relevant information. Ultimately, the layout and content presentation on the redesigned website advances AWM’s mission by engaging its diverse audience of media and entertainment industry professionals with the dynamic content on the website.

About the Alliance for Women in Media (AWM):
The Alliance for Women in Media leverages the promise, passion and power of women in all forms of media. Formerly known as American Women in Radio & Television, AWM is the longest-established professional association dedicated to advancing women in media and entertainment, and will celebrate its 60th anniversary in 2011. The Alliance for Women in Media carries forth its mission by educating, advocating and acting as a resource to its members and the industry at large via inspired thought leadership that illuminates areas of societal need.

About The Alliance for Women in Media Foundation:
The Alliance for Women in Media Foundation (formerly known as The Foundation of American Women in Radio & Television) supports and promotes educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and allied fields. The Alliance for Women in Media Foundation has created partnerships and joint-initiatives with the National Middle School Association, the Emma Bowen Foundation, the American Red Cross and other organizations that are philosophically aligned with the mission of the Foundation. The Foundation supports several public service campaigns, including most recently a radio PSA campaign with the Dove Self-Esteem Fund. The Foundation also supports Empowering America®, an initiative which pays tribute to many of America’s most pioneering and inspiring women. Through this program, the Foundation provides Empowering America® educational collateral to needy urban middle schools around the country. The Foundation also produces nationally acclaimed recognition programs, including the Gracie Awards®, a live gala that honors exemplary programming created for, by, and about women.

About Blue Water Media:
Blue Water Media is an award-winning professional website design, marketing, and support firm based in Washington, DC. Blue Water Media provides a number of solutions for clients including custom web design, graphic design, web hosting services, and e-commerce for local and national clients, and creates websites that are 508 compliant for the disabled. Using flexible open source software and other applicable tools including social networking, Blue Water Media offers a tailored, integrated turnkey solution of web design, custom web development, and web marketing for local and national campaigns. Blue Water Media’s wealth of experience and winning track record of creating effective websites establishes it as a leader in the industry. For more information, please visit:

Contact: Bridget Zingale
Phone: 202-861-0000


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Bridget Zingale
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