The fans love their pies and pastries, and we've worked really hard with Peter's to make this happen. This is such an important day for everyone involved with the club and I'm sure all the fans will be thrilled that even the pie company is doing their bit.
(PRWeb UK) February 23, 2011
As Birmingham City prepare for one of the biggest matches in the club’s history, official club supplier Peter’s have prepared a tasty treat for all Blues fans travelling on official club coaches to make sure that they are better fed than their Arsenal counterparts on Carling Cup final day.
Everyone at Birmingham City will be hoping their fans are in fine voice for their trip to Wembley, where any edge over their opposition could take them one step closer to their dream.
To help them prepare, award-winning pie-maker, Peter’s, are ensuring that when the Blues faithful head south, they will be in fine spirits. Over 3,000 snacks will be made available to fans boarding around 50 coaches before they begin their epic journey to Wembley.
John McAughtrie, National Accounts Manager for Peter’s explains:
“As everyone knows, the heart of a football club is its fans. They’re the ones that turn up through thick and thin, in bad times and good, and Sunday is all about them. We want everyone to have a great day out, starting with a nice tasty snack to set them up perfectly for the journey!”
Kevin Smith, Head of Commercial Operations for Birmingham City, said:
“The fans love their pies and pastries, and we’ve worked really hard with Peter’s to make this happen. This is such an important day for everyone involved with the club and I’m sure all the fans will be thrilled that even the pie company is doing their bit.”
As well as munching on a selection of Peter’s favourites, from Premier XL Sausage Rolls to Premier Cheese and Spring Onion pasties, en-route, the fans will also have the chance to tuck into their favourite match day pies on arrival at pubs near to Wembley Way.
“Everyone knows it’s going to be tough but we’re desperate to give the lads a boost. I’m not sure what the Arsenal fans will be nibbling away at, but we want to make sure our fans have some real sustenance throughout the day to help them cheer the boys to victory.”
Peter’s Food Service Ltd began life as a small pie manufacturer in South Wales. Today it’s one of Britain’s best-loved brands of pies, pasties, sausage rolls and slices.
With 10 distribution depots throughout the UK, Peter’s also supplies 38 major sports stadia, as well as fast food outlets, fish bars, restaurants, cafes, independent retailers, schools, hospitals and hotels with a range of over 900 separate product lines.