Workface® Debuts Real-Time Customer Engagement Platform at DEMO Spring 2011 Conference

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Cloud-based system gives companies the ability to increase their digital footprint, engage customers sooner, and build personal rapport online

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"High-value sales people need a better way to be available to prospective customers on the web...”

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Workface, a pioneer in human-to-human selling on the Web, today announced it is demonstrating for the first time at the DEMO Spring 2011 conference its groundbreaking “Customer-initiated Engagement Platform.” The Workface® Platform lets businesses empower their sales professionals to digitally engage anonymously (or not), directly, and in real-time with customer prospects on corporate and third-party web sites, search engines, and mobile devices.

The Workface Platform is powerful, cloud-based software that connects sales people with customers and prospects searching for product and services information on the web related to “high-value” purchases. Its cloud-based architecture can increase sales conversion rates and time-to-sale without major software and infrastructure investments or programming know-how. It deploys in about one day, enabling efficient on-demand engagement in a rapidly changing customer landscape.

Customers that are currently using Workface as a powerful way to increase their digital footprint, swim upstream in the sales process, build personal rapport with customers, and differentiate from competitors include Travel Leaders, a premier travel management company; Summit Group, a top integrator of Microsoft Dynamics CRM software; and North Star Resource Group, one of the country’s leading financial services firms.

"High-value sales people really need a better way to be available to prospective customers on
the web,” said Lief Larson, CEO of Workface, Inc. “Our customers are telling us that we’ve developed an extremely effective way to make that happen. They confirm to us that Workface lets their customers and prospects hold truly meaningful, engaging conversations with them on the web."

Product Information: The Workface Platform is offered on a software-as-a-service subscription model for as little as $25 per month per person. It includes powerful tools that track performance metrics and monitor return on investment, and allow complete administrative oversight. The desktop interface of the Workface Platform is flexible, intuitive, and designed to most closely replicate the way people sell in the physical world.

"We’re thrilled that Workface chose our conference to demonstrate for the first time their Customer-initiated Engagement Platform,” said Matt Marshall, executive producer of DEMO. “Nothing can close a customer as well as an experienced salesperson. It looks to us that, for high-value, considered purchases, Workface has developed an amazing new way to connect the customer and salesperson on the web that infuses that same human element."

About Workface, Inc.
Workface Inc. (, based in Minneapolis, Minnesota, was founded in 2006 to pioneer human-to-human selling to the Web. The company’s software is used by more than 70,000 people worldwide to bridge established and proven business practices with online technologies. The Workface® Customer-initiated Engagement Platform (CEP) for the enterprise connects sales professionals with new customers for high-value, considered purchases on the Internet. The technology’s media-rich and searchable personal profile “containers” feature video, text, images, links, files, and two-way chat tools that enable prospective customers to initiate meaningful conversations with the most appropriate sales person. Follow the company on Twitter at and on Facebook at

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information about the DEMO conferences,

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