SXSW PRESS ALERT: Das IronGeek Features Six Influencers In Five Competitions Created by Das Keyboard, Mapquest, Seidio, SoftLayer, Triviatise

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IronGeek is a set of 5 “geek-oriented” competitions on the SXSW tradeshow floor

6 Press/Blogger/Influencer competitors including:

  •     Josh Baer, @joshuabaer
  •     Larry Chiang, @LarryChiang
  •     Amanda Coolong, @acoolong
  •     Lydia Leavitt, @lydialeavitt
  •     Harry McCracken, @harrymccracken
  •     Nan Palmero, @nanpalmero

WHAT: Das IronGeek is a set of 5 “geek-oriented” competitions on the SXSW tradeshow floor, featuring:

  •     Das Keyboard (also presenting sponsor), @daskeyboard
  •     Mapquest, @MapQuestTech
  •     Seidio, @seidioseidio
  •     SoftLayer, @SoftLayer
  •     Triviatise, @triviatise

WHEN: Tuesday, March 15, 2011, 3 – 4 pm Texas time

WHERE: SXSW Tradeshow Floor, beginning and ending at the Das Keyboard booth, #1214

WHY: Over 200 companies exhibit to over 30,000 attendees, and 1,500 press and bloggers come to Austin to cover it all. Shouldn’t we create a fun event to let attendees watch press compete at fun – and funny! - challenges created by exhibiting companies? Das IronGeek brings it all together to crown the Geekiest of SXSW!

HOW: Press and bloggers interested in covering, speaking with participating companies or competitors, please contact Laura Beck, 512-786-1098, or @laurabeck. Details on Das IronGeek can be followed through out at or @dasirongeek. Tweets should use #irongeek.

About Das IronGeek
Started at SXSW 2010, Das IronGeek was created by Das Keyboard to offer technology influencers, journalists and bloggers a fun opportunity to compete over a set of “geeky” challenges at events and tradeshows. Das IronGeek encompasses a set of different competitions, testing different “strength areas” for competing influencers. Whether a typing speed contest or accuracy in building a server, Das IronGeek helps determine which influencers are truly geekiest. For more information, see, follow us on twitter @dasirongeek, and track activity with #irongeek.


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Laura Beck
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