Stop Counting Tweets: Meteor Solutions to Share New Insights on Social Media Measurement at OMMA Metrics 2011

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Ben Straley, CEO of Meteor Solutions, to join expert panel at OMMA Metrics to be held March 23, 2011 in New York.

Today, Meteor Solutions, provider of the leading social audience marketing suite, announced that CEO and co-founder, Ben Straley, will join a panel discussion at OMMA Metrics on March 23, 2011, at the Sentry Center Midtown East, New York, NY.

Straley will join executives from Hill Holliday, Involver, Web Analytics Demystified, and Yieldbot on a panel entitled, “Measuring Social Media: From Listening to Engagement to Value Generation,” at 9:45 am. He will discuss how brands can measure social media and derive meaningful, actionable insights from the data. Straley will provide best practices from Meteor’s work with some of the world’s top brands including MTV Networks, AT&T and Microsoft.

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About Meteor Solutions:
Meteor Solutions’ Social Audience Marketing Suite (SAMS) enables brands to identify and activate their own influencers and biggest fans in real-time. Meteor's technology platform is powered by the company's patent-pending Tag &Trace™ engine, which tracks content as it is passed-along and identifies the social audience that the shared content reaches. Using the Meteor Social Audience Marketing suite, brands can reach social audiences with relevant content and targeted advertising; activate influencers to share this content across their social graph in exchange for special rewards; and measure and optimize campaign performance with best-of-breed analytics. Meteor Solutions’ customers include a growing number of the world’s leading global brands and agencies including Microsoft, AT&T, MTV Networks, Wunderman, MEC, Hill Holiday, Razorfish and others. Meteor Solutions is a privately held company based in Seattle, Washington.

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Susan Lusty

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