Leading MBA Education Prep Site, BEAT The GMAT Re-Launches into Social Media-Inspired Platform

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BTG poised to become the premier online destination for MBA applicants with a one-of-a-kind social networking experience .

Beat The GMAT, a leading web destination for prospective MBA students has announced the first phase of a major redesign to a more robust social-networking and news-driven based platform. With the newly-revamped site, the San Mateo, CA-based company has evolved into a unique social media experience and prime resource for the MBA/GMAT community.

"Since its earliest inception, the mission of Beat The GMAT has been to empower individuals to learn, share, teach, and support each other throughout the rigorous MBA admissions process. With the new site we've taken an enormous step in advancing these goals for the company, our community and future MBA students. And, we are just getting started," said the company's Founder and Vice President of Products, Eric Bahn.

As part of the initial phase of its redesign plans, visitors to the site will discover the following major features and enhancements:

·    A primary destination for GMAT/MBA content - The BTG homepage has evolved into the largest aggregator of business school admissions information with access to a growing archive of more than 1,400 articles and videos on MBA program, applications and GMAT test preparation advice/strategies-related content. BTG also features a growing number of writers providing original and syndicated content.
·    A vast library of GMAT & MBA information - Beat The GMAT now hosts the largest collection of GMAT prep and MBA admissions advice on the Internet. The site offers search functionality tools to help visitors sort through BTG content, leveraging a 'Google Instant' type of filtering system.
·    Active Q&A between community members and experts - The BTG forums have been elevated not only in the design/experience but with socially-interactive features linking the BTG community with more than 100 approved and active GMAT/MBA experts.

The lean, self-funded startup, which was originally conceived as a GMAT study blog by Bahn in his Stanford University dorm room in 2005, now serves millions of aspiring MBA students each year.

In addition to the vast resource available, BTG will offer even stronger personal connections to those who are closest to, or currently experiencing the GMAT/MBA applications process.

The revitalized site will provide an unmatched social network to its registered members with the following new features:

·    "My Follow Feed" - Using a combination Facebook/Twitter-type approach, users in the BTG social network will have the ability to form connections with other members and experts on the site. When users follow other members/experts, they will be able to track all activities by these individuals (articles, forum posts, comments, etc.) in this specially designed area. The wall-type feature provides an easy way to aggregate information by the people they find most interesting and or helpful in the community.
·    "My Bookmarks" - BTG has well over 70,000 forum discussions threads about the admissions process on the site. Users will have an access point to 'bookmark' content, to save their favorite information. The bookmarking system will be somewhat social. When users go to their Bookmarks section, they will also be able to see the bookmarks from users whom they're following.  This bookmarking functionality will open up avenues for users to discover new content on Beat The GMAT.

"We couldn't be any more committed to BTG's growth potential and inspired by the constant feedback from our community as we evolve with them. We look forward to this re-launch and to the continued trajectory of the company in the near future," said Beat The GMAT's CEO, David Park.

BTG is a free service (with one exception--a GMAT practice questions product), and is capitalized by retained earnings and revenue drawn from sponsorship opportunities with service providers in the MBA/GMAT space. In the coming months, the company is expected to launch a host of notable features, which will ultimately provide the premier social network, a game changer for the MBA applicant set.

About Beat The GMAT
Beat The GMAT, founded in 2005 by Eric Bahn in a Stanford University dorm room as a hobby blog for GMAT test preparation, is now a leading free social network for MBA applicants, serving millions of prospective MBA applicants each year. Upon launching Beat The GMAT in 2005, Bahn's initial idea was to create a high-quality free blog resource where any person with an internet connection could follow his study plan and succeed on the GMAT. Eric quickly discovered an international community building around his website. Shortly thereafter, GMAT students around the world began to reach out to him to seek advice for their own GMAT prep. In 2006, Eric turned Beat The GMAT into an online discussion forum to better connect his community members to each other. The change of format proved successful, and the website's traffic immediately began to grow exponentially, both virally and through recommendations. That same year, Bahn teamed up with current CEO, David Park and together they developed and launched a profitable business model--without outside funding--which today supports 15 employees. The company's headquarters are located in San Mateo, California. For more information about Beat The GMAT go to http://www.beatthegmat.com.

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