Announces a New Partnership with “The Biggest Loser”

Share Article is now the official soft tile and foam mat supplier to the hit NBC Show, “The Biggest Loser.”

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The partnership between the show and our retail gym flooring websites has been such a success that many past contestants have ordered from us. announces an agreement in principle with the producers of the prime time NBC TV show “The Biggest Loser” to be their official gym mat and soft floor tile provider. and its sister site,, will now be the sole gym flooring and gym mat provider to the show.

“Our flagship site,, has been the sole rubber flooring provider to The Biggest Loser for a few seasons now,” says CMO Anthony Schmidt. “However the producers recently came to us looking for a soft flooring solution for floor exercises such as sit-ups, stretching, Pilates, and yoga. After looking at their needs, we were able to help them find a comfortable solution using our interlocking foam tiles and portable foam mats.” Mr. Schmidt further states, ”The partnership between the show and our retail gym flooring websites has been such a success that many past contestants have ordered from us and joined the Rubber Flooring Inc and family of satisfied customers. I know the season 4 winner, Bill Germanakos, recently ordered some flooring for his home gym from us and of course the first female winner of the show, Ali Vincent, has been a big supporter of our company for quite a few years.” Operations Manager Justin Hoverson added “We have built from the ground up to be a top notch and easy to use retail foam flooring site that has a real focus on providing excellent customer service. We are big fans of Zappos and their company culture and industry leading customer service. We are making it our goal to follow their lead and to really wow our customers with service levels they do not normally find from online companies.” Justin further states, “We believe that this partnership with a great television show like The Biggest Loser is also going to open more doors for us in the fitness industry while proving to home gym users that we are a reputable company they can trust.”

CMO Anthony Schmidt finished by stating, “We are very excited to expand our relationship with The Biggest Loser and we look forward to working with all the contestants, trainers, and producers more in the future. Although, our tiles work well as a light weight foam gym floor covering, soft floor tiles from are also commonly used as portable kid’s floor mats and as temporary trade show exhibit booth flooring. This partnership gives us a big head start in the exercise flooring market but we can’t stop there. We are hoping to build on this and form similar partnerships with retail stores, television shows for kids, and select trade show companies in the future.”

About Inc Stores, Owner of

Headquartered in Chandler, AZ, IncStores owns the leading online destination for residential and commercial specialty flooring options including, Garage, and is focused on providing the best selection of interlocking foam tiles and foam mat products online to its valued customers. All of Inc Stores web shops offer competitive pricing, a top notch and knowledgeable sales and service, and the widest selection available. For more information, please visit


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Kurt Leitinger
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