The overwhelming demand for ARM substantiates that a flexible, forward-looking revenue management tool is the most effective solution to increase revenue per available room or RevPar.
Pasadena, CA (Vocus/PRWEB) January 04, 2011
LeisureLink’s new revenue management technology, Active Revenue Management™ (ARM™) has exceeded expected adoption rates in its first 90 days of commercial availability. This rapid market acceptance is driven by the unique online advantage that ARM delivers to specialty lodging suppliers: automatically adjusting rates frequently by monitoring market rates, inventory levels and the property’s revenue strategy. This sophisticated “airline style” pricing was previously only available to large hotel chains and airlines and gives specialty lodging a decisive online advantage.
“LeisureLink’s vision has always been to provide specialty lodging properties with the robust tools and comprehensive data they need to remain competitive,” said Steve Reich, Senior Vice President, LeisureLink. “The overwhelming demand for ARM substantiates that a flexible, forward-looking revenue management tool is the most effective solution to increase revenue per available room or RevPar.”
ARM is currently in use at over 120 properties since launching in September, and has produced an average 23 percent increase in revenues and 45 percent in occupancy. Jeremy Grogg, CEO of Kees Vacations, was one of the first adopters of ARM and has been deeply involved in the evolution of the system. “I immediately recognized the value of an automated revenue management system that incorporates real time market rates. The critical next step was incorporating the specific strategies we employ at different resorts. The LeisureLink team worked closely with us to craft strategies tailored to our properties, and incorporate those strategies into ARM. The ability to reflect each property’s specific goals and strategies is critical to the success of each property,” said Grogg.
The LeisureLink Product Development team continues to consult with Grogg on future ARM development. “Jeremy’s perspective is enormously valuable to us—with 22 resorts across the U.S., he has a uniquely broad view of market conditions and required strategies for success,” said Reich.
LeisureLink’s market research confirms that 90 percent of specialty lodging properties believe market-based rate adjustments will improve RevPar. “Property Managers are absolutely correct. This data illustrates that a revenue management solution like ARM can significantly improve a property’s online strategy by monetizing more perishable inventory at the highest rate the market will allow,” said Reich.
ARM’s effectiveness has been demonstrated in multiple markets and across both high and low seasons. To learn more about ARM, go to Active Revenue Management. You can also visit our newsroom for more press resources.