Third Quarter Global Foodservice Traffic Reflects Range of Economic Health Across World; Visits Up in China and Australia Only

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From the enthusiasm for the strong Chinese recovery to the persistent economic concerns in Spain, the state of global foodservice in the third calendar quarter of 2010 was a reflection of each country’s economic state, according to foodservice market research by The NPD Group, a leading market research company.

“Restaurant chains in the countries NPD tracks are beginning to lift consumer spending, but that growth is due to increases in average eater checks and not increased consumer demand,” says Bob O’Brien, global senior vice president of foodservice at NPD.

From the enthusiasm for the strong Chinese recovery to the persistent economic concerns in Spain, the state of global foodservice in the third calendar quarter of 2010 was a reflection of each country’s economic state, according to foodservice market research by The NPD Group, a leading market research company. Visits to foodservice outlets in China, where the economy is prospering, increased by double-digits in the third quarter of this year compared to the same quarter last year, whereas foodservice traffic in Spain, which has an unemployment rate of 19.8 percent, declined by -3 percent from a year ago

According to NPD’s CREST®, which tracks commercial foodservice usage in Australia, Canada, China, France, Germany, Italy, Japan, Spain, United Kingdom, and the United States, restaurant traffic counts declined in most of the countries, with the exceptions of Australia and China. Average eater checks are up in all countries except Japan and in many countries the boost in checks is enough to overcome all or most of the continuing declines in traffic counts.

“Restaurant chains in the countries NPD tracks are beginning to lift consumer spending, but that growth is due to increases in average eater checks and not increased consumer demand,” says Bob O’Brien, global senior vice president of foodservice at NPD. “We’re seeing some recovery for quick service restaurants in North America but little across Europe. Families with kids have begun to grow in most countries while we have yet to see adult-only parties growing.”

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us, visit http://www.npd.com/, or follow us Twitter at https://twitter.com/npdgroup.

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