Empathica Enhances Market-Leading Client Focus with Creation of New Vice President Roles

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Based on outstanding client work, Empathica team members Bruce Warren, Brennan Wilkie and Andi Needham have been promoted to Vice Presidents in their respective departments.

These promotions will further enhance Empathica’s renowned customer-focused culture, leveraging their leadership capabilities to provide added value across our client portfolio.

Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, today announced the following promotions: Bruce Warren to Vice President, Marketing; Brennan Wilkie to Vice President, Customer Experience; and Andi Needham to Vice President, Retail.

“Bruce, Brennan and Andi have all displayed unwavering commitment and dedication during their Empathica tenure to date,” said Mike Amos, CEO and President of Empathica. “These promotions will further enhance Empathica’s renowned customer-focused culture, leveraging their leadership capabilities to provide added value across our client portfolio. We’re confident that the Marketing, Customer Experience and Retail teams will be wholly improved with these employees at the forefront.”

Bruce Warren, as new Vice President of Marketing, has been promoted based on his proven abilities in positioning and launching new products, as well as the large business impact he has made across multiple areas at Empathica. In his new role, Warren will combine his talents and past experience to continue to enhance the Empathica brand in strategic markets, creating awareness to drive increased revenue and customer retention.

Brennan Wilkie, as new Vice President, Customer Experience, advances Empathica’s focus on providing exceptional customer service to its clients. Wilkie will be responsible for all activities related to the growth and strategic development of Empathica’s client base, with a specific objective of maximizing value and longevity of all client relationships. He is well-suited for this position; building on a substantial and strong track record in account management, sales and implementations groups.

Andi Needham, as new Vice President, Retail, will be responsible for executing on Empathica’s retail strategy, continuing to build upon the company’s reputation as a leading CEM provider within this strategic vertical. For the past 18 months, he has been the driving force behind Empathica’s success in the retail industry.

Earlier this year Empathica’s internal employee accomplishments were recognized when the company was named one of the 50 Most Engaged Workplaces by the I Love Rewards program. The award highlights outstanding North American employers that display leadership and innovation across the program’s eight defined elements of employee engagement: communication, leadership, culture, rewards and recognition, professional and personal growth, accountability and performance, vision and values and corporate social responsibility.

Empathica continues to provide innovative CEM program strategies and management techniques that help guide some of the leading restaurants, retailers and financial services institutions to deliver a better experience for their customers.

In line with their reputation as a leading provider of CEM programs to retailers, Empathica will exhibit at the upcoming National Retail Federation’s “Retail’s BIG Show,” in New York City on January 9-12, offering insight into retail trends, products and CEM strategies.

For more information about the latest Empathica news, visit http://www.empathica.com

About Empathica:

Empathica provides Customer Experience Management programs to more than 200 of the world’s leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica’s 30 million customer surveys in 25 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada and also has offices in Birmingham, England and Alpharetta, GA, in the United States. For more information about deriving actionable insights that enhance a brand’s operational excellence, visit Empathica at http://www.empathica.com.

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Lauren Eichmann

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