West LegalEdcenter and Hildebrandt Baker Robbins Offer Marketing Partner Forum Mobile App

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Smartphone app will allow attendees to enhance event experience

The Marketing Partner Forum app illustrates how we are embracing and expanding on-trend, business grade smartphone applications.

West LegalEdcenter, part of Thomson Reuters, today announced that attendees of its annual Marketing Partner Forum can download a free smartphone mobile app that will enhance their event experience. The Marketing Partner Forum app, available from the event's website, offers many features including:

  • Interactive show schedule
  • Exhibitor listings and product searches
  • Interactive floor map
  • Show alerts
  • Social media interaction
  • Exhibitor e-brochures and product information available for download

The Marketing Partner Forum app stores as a native application for iPhone/iPod touch, BlackBerry and Android users, and is available as a Web-based application for all other smartphone users.

“We’re excited to bring this new technology to the attendees and exhibitors at this year’s Forum,” said Lee Ann Enquist, vice president, West Professional Development. “Mobile devices are reshaping the way the legal industry does business, and the Marketing Partner Forum app illustrates how we are embracing and expanding on-trend, business-grade smartphone applications.”

The Marketing Partner Forum, presented by West LegalEdcenter and Hildebrandt Baker Robbins, will be held Jan. 19-21, 2011, at the Intercontinental Hotel in Scottsdale, Ariz. The Forum is the premier annual event for law firm marketing and managing partners, in-house counsel and senior-level law firm marketing and business development professionals who want to sharpen their knowledge about emerging trends shaping the legal industry.

Note: Apple, the Apple logo, iPod, iPod touch, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc. Android is a trademark of Google, Inc. BlackBerry is a registered trademark of Research In Motion Limited.

West LegalEdcenter
The cost-effective source for online and in-person legal training and CLE, West LegalEdcenter keeps attorneys up to date on the law and compliant with state requirements. Find everything you need to manage continuing education and professional development in law firms and legal departments – live conferences and seminars around the nation, more than 7,000 online courses, compliance tracking, learning management, and full integration with in-house training. Taught by the most prestigious names in the legal field, West LegalEdcenter covers both the core substance of law as well as hot topics in every practice area. For more information, visit http://www.westlegaledcenter.com.

About Hildebrandt Baker Robbins
Hildebrandt Baker Robbins is a multidisciplinary consulting firm, helping legal departments, law firms and other professional service organizations to plan, design and implement strategic technology solutions to streamline operations, manage efficiently and measure outcomes. The firm provides practical business and technology solutions for major global corporations and law firms, from offices in New York; Washington, D.C.; Houston; Chicago; Los Angeles; San Francisco; London; Somerset, N.J.; Eagan, Minn.; Beijing; Hong Kong; and Sydney. For more information, please visit http://www.hbrconsulting.com or e-mail info(at)hbrconsulting(dot)com.

Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, healthcare and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs 55,000 people and operates in over 100 countries. For more information, go to http://thomsonreuters.com.

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