VictualNet Recognized as Premier Revenue Motivation Platform for Foodservice Industry

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Cost cutting tools have become commodity products for food distributors and processors. Every solution provider claims to ‘save money’. In 2011, the platforms of choice will motivate revenue generation while controlling expenses. President Jim Brooke of Corfini Gourmet identifies how VictualNet’s revenue model motivates stronger revenues and better profit margins for his company.

VictualNet - Revenue Motivations through Order Entry, Invoicing, Purchasing and Inventory Management integrated with QuickBooks

VictualNet - Revenue Motivation through Order Entry, Invoicing, Purchasing and Inventory Management integrated with QuickBooks

New modules like customer online ordering will drive the creation of more invoices which translates into stronger revenues and better profit margins.

For two decades Integrated Management Solutions provided customers with tools to control costs. “We provided food businesses 30 percent cost savings and 100 percent commitment to their success,” said President Paul Hernandez-Cuebas. “But that wasn’t going to cut it in the new economic reality; we needed to do more for our clients than just save them money. We needed to create a Revenue Motivation Platform.”

Paul’s statement was echoed by Steven Burke of CRN Magazine, “The solution providers that prosper in the new decade will be the ones that drive revenue growth…those that don't make the transition (from a cost savings focus) will find themselves marginalized in a profit-starved, commodity segment of the market.”

Fortunately Paul wasn’t resting on his laurels and waiting to be marginalized. In late 2009 he released a new software-as-a-service platform called VictualNet. VictualNet’s web-based architecture provides powerful order entry, inventory, and business management tools at an extremely low price point with seamless integration to QuickBooks accounting. Low price cost saving tools might sound like an obvious win, but forward thinking VictualNet customers and President of Corfini Gourmet Jim Brooke are already tuned into the need for revenue generation platforms. When asked about what why he selected VictualNet he responded:

“We chose to partner with VictualNet because of their expertise in the foodservice field and their understanding and acceptance of the ever-changing foodservice distribution environment. We believe Paul and his team at VictualNet will continue to embrace and employ new technologies to compliment today’s younger group of technologically proficient chefs. One other attractive aspect of VictualNet is their revenue model. As Corfini Gourmet continues to grow, VictualNet will directly benefit and we are thrilled to know they will continue to re-invest in new modules for the platform. New modules like customer online ordering will drive the creation of more invoices which translates into stronger revenues and better profit margins.”

Jim's focus on revenue motivation bucks the trend noted by top business management consultants McKinsey and Company who identified that 70 to 90 percent of IT budget dollars today are spent on "factory IT purchases"--Technology that maintains but does not improve the business. VictualNet's focus on providing services and utilities to motive revenue lands it solidly in what McKinsey & Company call "enabling IT" and Steven from CRN calls "Innovation IT."--Technology that spurs innovation and revenue growth.

With customers like Jim on-board, Paul has tempered optimism about 2011 and beyond. “We’ve successfully launched a new solution in some of the most trying economic times in recent memory, but we need to make sure the message gets out there. Our professional services are delivered through VictualNet's Revenue Motivation Platform and focused on providing food business owners the cost saving benefits of traditional systems at a lower price point, but more importantly it ensures that we are every bit as motivated as our clients to see them succeed in generating increased profit and additional revenue.”

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Casey Coyle
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