This Year, There are More Ways to Find BlackBerry “Super App” Developer Challenge Winners

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App Promo campaign seeks to help BlackBerry smartphone users experience apps that people love and use every day

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App-Promo, the premier mobile agency focused on the marketing and promotion of mobile apps, is launching a promotional campaign, spanning traditional and digital media, to encourage more BlackBerry® smartphone users to experience the winning applications from the 2010 BlackBerry Partners Fund “Super Apps” Developer Challenge. Selected from nearly 400 applications for BlackBerry smartphones, 4 winners, 8 finalists and 16 semi-finalists from their respective regions will be featured in a marketing program that includes public relations, social media, mobile advertising, search engine marketing and in-store promotion – all through App-Promo.

All of the campaign’s efforts seek to help BlackBerry smartphone users discover the kind of apps that people love and use every day because they offer a seamless, integrated and engaging experience. The Winners include a wide range of apps available in four regions, North America, Europe, Middle East & Africa, Asia Pacific and Latin America, The campaign will kick-off this week and will include public relations outreach to mobile, BlackBerry smartphone and consumer technology publications; mobile advertising on targeted ad networks and app publishers; customized promotional pages on Facebook; search engine marketing; and featured in-store promotion.

“The 3rd Annual BlackBerry Partners Fund “Super Apps” Challenge promotional campaign has been set up by App Promo to help developers achieve commercial success with their applications,” said Gary Yentin, president and CEO, App-Promo. “With their Super Apps promotional prize, developers are leveraging successful marketing channels to give their apps that extra boost.”

BlackBerry “Super Apps” that will be featured in the campaign this week include:

Forum for BlackBerry
Love Indonesia
Aces Cribbage
Dictionary.com
Poynt
Vayyoo
CamCard
UbiNav
Nobex Radio Companion
Waze
Navita Sports

BlackBerry “Super Apps” that will be featured in the campaign beginning on February 2nd include:

e-Mobile Today Professional for BlackBerry
Business Card Reader
mProductive™ To Do List
Vlingo Plus - Voice App
PRINZ Cityguide
Ramadhan Pocket Guide
Greattrainer
Swiss Phone Book
salatMK
UberTwitter
Seesmic for Twitter
Orange Friendszone
miRoamer
Rock101
The Hockey News
n-tv mobil
Harpers Bazaar

For more information, click here for a complete list of the 2010 BlackBerry Partners Fund “Super Apps” Challenge Regional Winners, Finalists and Semi-Finalists.

About App-Promo

App-Promo is a full service agency specializing in the marketing and promotion of mobile apps. We work closely with our clients to develop consumer insights, build marketing and promotion plans, acquire more customers and drive app downloads. App-Promo provides a full range of marketing services from early stage branding, website creation and consultation services to managing your launch and long term success with search engine optimization, PR strategy and pitching, social media marketing, mobile and online advertising and much much more. Our clients include companies such as MediaMob, Sccope, Upstream Systems, Sympatico, Zeebu Mobile, Sony Music and Island Def Jam. For more information, visit http://www.app-promo.com.

The BlackBerry and RIM families of related marks are the exclusive properties and trademarks of Research In Motion Limited.

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Laurie Cutts
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