“We value our relationship with Staples and are pleased that we will be continuing to work closely with them,” said Perry James, president of office supplies and non-games software at NPD.
(Vocus/PRWEB) January 18, 2011
Leading market research company, The NPD Group, Inc., announced it has renewed its information sharing alliance with Staples, Inc. This agreement will continue to enhance NPD’s coverage of the technology and office supply marketplace in its Retail Tracking Service for both the office super store and the contract stationers’ channel.
“We value our relationship with Staples and are pleased that we will be continuing to work closely with them,” said Perry James, president of office supplies and non-games software at NPD. “NPD’s engagement with the Staples team, both on- and off-site, will provide Staples and its suppliers with increased insight and opportunity in the technology and office supplies categories.”
“We are excited to continue our relationship with NPD which allows us to generate insights that will help our merchant team better serve our customers and continue to grow our business and the Staples brand,” said Jevin Eagle, executive vice president of merchandising for Staples.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.
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