Huge Success: Yamaha Band & Orchestral Division Celebrates Triumphant 2011 Winter NAMM Show

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Innovative New Band Products, Stunning Musical Performances and Significant Award Wins at Preeminent Music Industry Trade Show

Saxophone artists jam at Yamaha Red Hot Sax Night II. From L to R: Keith Loftis, Jeff Coffin, Jeff Koshiwa, Mindi Abair and Dave Koz.

At Winter NAMM 2011, Yamaha Band & Orchestral Division upheld its rich tradition of presenting the world’s finest musical products and impressing attendees with electrifying concerts, artist appearances and garnering significant product victories.

“The innovation, artistry and excitement displayed at this year’s show made it an exhilarating experience for Yamaha and its dealers,” said Roger Eaton, Director of Marketing, Yamaha Band & Orchestral Division. “Each NAMM show provides us with a unique opportunity to showcase to dealers – and music enthusiasts – the world’s most outstanding musical products and talent. We all left the show energized by strengthened dealer relationships and a renewed commitment to make 2011 a highly successful year.”

The entire Yamaha Band & Orchestral line of instruments was designated as “2011 B&O Product Line of the Year” in the Musical Merchandise Review (MMR) “Dealer's Choice” Awards. The newly debuted YSS-82Z Custom Z Soprano Saxophone won the NAMM “Best in Show” Award, nominated by Gayle Beacock of Beacock Music in Vancouver, Wash. Additionally, the HD-200 Harmony Director was selected for a NAMM 2011 “Best Tools for Schools” honor. The NAMM music educator panel chose the HD-200 as a “Best Teaching Tool for Bands.”

One of the trade show’s prevalent highlights was the Yamaha Red Hot Sax Night II, a concert featuring Yamaha saxophone artists Dave Koz, Jeff Coffin, Mindi Abair, Jeff Kashiwa, Keith Loftis, bass artist Nathan East, trombone artist Andy Martin and trumpet artist Bobby Shew. Held at the Anaheim Marriott and hosted by Dave Koz and Nathan East, the remarkable, filled-to-capacity concert celebrated the Yamaha “Custom Z” Soprano Sax. During the performance, Nathan East was awarded the Yamaha Lifetime Achievement Award and received a special edition custom Yamaha bass.
In addition to debuting the highly anticipated YSS-82Z and YSS-82ZR “Custom Z” saxophones, Yamaha Winds also celebrated the 20th anniversary of the Xeno line of trumpets with the limited edition YTR-8335RS20TH Professional Trumpet. Furthermore, Winds showcased the YEP-642II Professional Euphonium, offering a broad sound and rich palette of tonal colors, and the YPC-62R Professional Piccolo featuring a wave cut head joint. Yamaha Strings debuted the SLB-200LTD Silent Bass, a performance-oriented bass designed with a compact body that makes transport a breeze.

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Vladimir Lapin