The NPD Group Presents 2010 Overview of U.S. and Global Beauty Sales at “Hot off the Press” Event in New York City: Positive Sales Year Brings Beauty Back

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The NPD Group, Inc., a leading market research company, presents the U.S. and global beauty industry’s first look at 2010 year-end results for skincare, makeup, and fragrance at their annual “Hot off the Press” event at the Plaza Hotel in New York City today. According to NPD, the total U.S. prestige beauty* industry showed an increase of 4 percent in dollar sales in 2010 vs. 2009, after two consecutive years of decline.

The NPD Group, Inc., a leading market research company, presents the U.S. and global beauty industry’s first look at 2010 year-end results for skincare, makeup, and fragrance at their annual “Hot off the Press” event at the Plaza Hotel in New York City today. According to NPD, the total U.S. prestige beauty* industry showed an increase of 4 percent in dollar sales in 2010 vs. 2009, after two consecutive years of decline.

Prestige Beauty Growth by Country: 2010 vs. 2009
Country    Dollar Percent Change
U.S.    +4%
France    +3%
U.K.    +8%
Italy     +2%
Spain    -3%
China*    +26%
Mexico    +8%
Argentina*    +33%
Sources: The NPD Group, Inc., Mexico: Segmenta Sell out Mexico, Argentina: Segmenta Sell out Argentina, China: Based on Leader Panels in 10 Cities
*Dec. 09 - Nov. 10

In 2010, all the U.S. prestige beauty categories experienced dollar growth as opposed to 2009, where all the categories, including the total prestige industry declined. Prestige skincare posted the biggest increase, followed by prestige makeup, and prestige fragrance.

“What a difference a year makes! If there were any doubts of the continued appeal of prestige beauty products and the tenacity of the beauty industry after the declines of 2009, then 2010 provided a loud, clear, and most encouraging answer,” said Karen Grant, vice president and senior global industry analyst, The NPD Group. “Prestige Beauty saw the quick recovery of skincare, which by June, had surpassed pre-recession levels. This was followed by the gradual upturn in makeup, and finally, a late year rally in fragrance. Prestige beauty is well positioned for a positive year in 2011,” ended Grant.

It was a good year for the Food/Drug/Mass** channel as well. The channel experienced a 3 percent sales growth in 2010, versus a flat 2009. Makeup sales posted the biggest increase, followed by skincare, while fragrance sales declined slightly by -1%. Fragrance sales in the National Chain*** chain, declined by -1% in dollar sales as well.

*Prestige Beauty: Products sold mainly in U.S. Department stores.
**Food/Drug/Mass: SymphonyIRI Group, Inc.; Total U.S. FDM (excluding Walmart).
***National Chain: NPD BeautyTrends National Chain Fragrance.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us, visit http://www.npd.com/, or follow us Twitter at https://twitter.com/npdgroup.

For more information:
Dora Brunette
516-625-6190

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