The right lens care products can make a real lifestyle difference to patients, a difference they’re happy to pay for. Eyecare professionals who ask questions and provide solutions will see higher sales, higher profits, and customer loyalty.
Valley View, OH (Vocus/PRWEB) January 26, 2011
Nanofilm, the leading maker of professional lens care products, will be showing attendees at Vision Expo East how lens care can grow sales and profits in three emerging markets. Visitors to Nanofilm’s booth 2246 will see how the new Clarity Clean It Essentials boxed kit appeals to today’s value-conscious shopper, how Defog It antifog towelettes and liquid opens up sales to wearers of safety glasses, and how Clarity EcoClens Lens Cleaner attracts green shoppers. Vision Expo East is March 18-20, 2011, at the Jacob K. Javits Convention Center in New York City.
The new Clarity Clean It Essentials is a boxed care kit that includes a 1-oz lens care spray, a micro-fiber cloth and 12 lens care towelettes. With a $5.99 price (MSRP), it gives cost-conscious shoppers a full choice of Clarity premium lens care at a reduced bundle price. It also has a high perceived value when added to an eyeglass package offer. Like most Nanofilm lens care sprays, the Essentials bottle can be imprinted with a practice name to reinforce brand image.
For eyecare professionals who sell prescription safety eyewear, an antifog treatment can be a much-needed accessory for those who work in heat, cold, humid or high-exertion environments. First used by the military, Defog It antifog liquid and towelettes have become the antifog of choice for all-day fog-busting on safety glasses, goggles and faceshields. It’s also effective and safe on eyeglasses, sunglasses, ski goggles, scuba masks, motorcycle faceshields, binoculars, scopes and other optics. Three Defog It reusable towelettes in a plastic case sell for $7.49 (MSRP). A kit that includes a 5 ML bottle of anti-fog liquid and a microfiber cloth is $5.99 (MSRP).
EcoClens, Nanofilm’s eco-friendly lens cleaner, can help a practice expand sales to eco-conscious consumers. The EcoClens solution is made from biodegradable components, sold in a 100% recycled plastic bottle with silk-screened graphics to eliminate label material. To further reduce environmental impact, the product is shipped in 100% recyclable corrugated cartons made from a minimum of 60% recycled materials. The formula earns the highest ratings for safe cleaning of soils, fingerprints and dirt without leaving streaks or haze. It’s proven safe and effective on all eyeglass lenses, including anti-reflective and superhydrophobic surfaces. The 1-ounce spray bottle sells for $2.49 (MSRP).
“The right lens care products can make a real lifestyle difference to patients, a difference they’re happy to pay for. Eyecare professionals who ask questions and provide solutions will see higher sales, higher profits, and customer loyalty,” states Jodi Groh, Nanofilm’s Director of Marketing.
Show attendees can save $10, $25, $50 or $100 off their Nanofilm order of $100 or more with the NanoBucks Promotion. Booth visitors will receive a NanoBucks game card with a peel-off sticker that reveals the discount amount.
Nanofilm, founded in 1985, is a global optical leader in lens care and coatings. Millions of people around the world use Nanofilm products, including Clarity Clean It™, Clarity Defog It™ and other lens care products, as well as nanotechnology-enabled coatings. More information at http://www.nanofilmproducts.com