Lawrence Whittle Named Chief Sales Officer and Senior Vice President of Worldwide Sales at Model N

Share Article

SaaS Veteran to Manage All Sales Globally Across Model N’s Life Sciences and High Tech Market Segments

Lawrence brings us a wealth of experience in selling and delivering both analytics and SaaS-based solutions.

Model N, Inc., the leader in Revenue Management solutions, announced today that software industry veteran Lawrence Whittle has joined the company as Chief Sales Officer and Senior Vice President of Worldwide Sales. Lawrence will manage all sales globally across Model N’s Life Sciences and High Tech market segments.

Lawrence joins Model N with nearly 20 years of executive experience in global sales operations for U.S.-based software companies. Most recently, he served as CEO of M-Factor, a SaaS analytics solution company focused on marketing spend planning and optimization. Prior to M-Factor, Lawrence was Managing Director of Europe for Nomis Solutions, a provider of advanced analytical solutions for financial services companies. Prior to Nomis, he managed European sales and operations for ProfitLogic, (enterprise SaaS price optimization solutions, acquired by Oracle), Centra Software Inc. (enterprise SaaS and collaboration solutions, acquired by Saba), and Marcam Solutions (enterprise planning solutions for the pharmaceutical and consumer packaged goods industries, now Infor).

“Lawrence is a proven leader with an outstanding track record of building high-performance sales teams, partnering closely with customers to drive long-term success, and delivering strong and predictable sales results across global business,” said Zack Rinat, Founder and CEO, Model N. “In addition, Lawrence brings us a wealth of experience in selling and delivering both analytics and SaaS-based solutions.”

“I am very excited to join Model N, especially at this point in the company’s history,” said Lawrence. “Model N just completed a record year and continues to invest heavily in products and markets to drive growth for years to come.”

With the addition of Lawrence to the Model N team, Steve Zocchi will be moving into the role of Senior Vice President of Strategy. A key member of the Model N executive team for nearly ten years, Steve will focus on strategic growth initiatives and corporate strategy for Model N.

About Model N
Model N is the leader in Revenue Management solutions, offering an integrated suite of applications for analytics, pricing, contracts, compliance, and settlements optimized for the industry practices of Life Science and High Tech companies. Enabling the creation of a seamless, end-to-end process from price setting through settlements payment, Model N's uniquely integrated approach eliminates revenue leakage and delivers the visibility and controls needed to avoid the risks of non-compliance. Customers include: Atmel Corp.; Boston Scientific Corp.; Bristol-Myers Squibb Company; Cypress Semiconductor; Medtronic, Inc.; Microchip Technology Inc.; Ortho-Clinical Diagnostics, a Johnson & Johnson company; Pfizer, Inc.; and STMicroelectronics. Model N is headquartered in Redwood Shores, California, and has offices across the U.S., as well as Europe and India. For additional information, visit

Model N is a registered trademark of Model N, Inc. All other company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sean Cassidy
Visit website