Avoka Announces SmartForm Factory V3 for Adobe Digital Enterprise Platform

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New Release Enables Organizations to Replace Paper Forms with SmartForm Apps that are Accessible from Desktops, Laptops, iPhones, iPads, Android and Blackberry Mobile Devices

Replace Paper Forms with SmartForm Apps that are Accessible from Desktops, Laptops, iPhones, iPads, Android and Blackberry Mobile Devices

Avoka Technologies, an Adobe Gold Solution Partner, today announced the release of a new version of its award winning SmartForm Factory for the Adobe Digital Enterprise Platform. This latest release addresses two key industry trends that are transforming how organizations engage online to attract and retain customers– the dramatic rise in the use of mobile devices (Smart Phones and Tablets) and customers increasing preference for digital self-service. These trends create a growing segment of customers that demand the convenience of digital self-service that lets them transact anytime, anywhere, on any device.

SmartForm Factory –Enabling Digital Self-Service through SmartForm Apps
Avoka SmartForm Factory V3 is a Digital Self-Service Enablement Solution for the Adobe Digital Enterprise Platform (ADEP). SmartForm Factory is a complete offering to bring complex paper transactions into the digital age. This release makes it easy for organizations to move complex paper transactions – a life insurance application, a home loan, a hospital admissions form, a government grant application, or an insurance claim – to SmartForm Apps so users can successfully complete transactions online and from any device. SmartForm Apps are small self-contained data capture applications that contain presentation logic, business rules, and integrate with existing systems using Web Services.

“The key to moving complex transactions from paper to a digital service is the SmartForm App,” said Philip Copeland, Managing Director of Avoka Technologies. “The client-side interactivity and intelligence of SmartForm Apps give the user an intuitive customer experience that enables them to complete complex transactions online without errors or assistance. SmartForm Factory V3 allows users with no programming or design skills to create, deploy and manage SmartForm Apps, so organizations can make new digital services available quickly.”

SmartForm Factory - Build Once, Enable Digital Self-Service Everywhere
The explosion of smart devices creates a complex and difficult support issue for most organizations. There is a continuous stream of new devices, with multiple screen sizes, and new interaction models that focus on touch rather than a mouse and keyboard. No organization can afford to design each form multiple times – once for desktop computers, again for tablet devices, and again for the smaller screens of mobile phones.

“You need to be able to design a SmartForm App once, and have it display and function correctly on whatever device the user chooses, whenever they choose to use it“, said Howard Treisman, CTO of Avoka. “Importantly, it’s not just sufficient to display the same form on a different device, the display and function of that form must be optimized to provide a natural “fit” for that specific device and its capabilities.”

With SmartForm Factory a single design creates an optimized SmartForm App, for desktop, tablet and mobile devices including iPhone, iPad, Android and Blackberry. SmartForm Factory detects the device in use, and appropriately renders the right SmartForm App for the device, ensuring that all business rules and features work appropriately.
This release of Avoka’s SmartForm Factory will be demonstrated at the Adobe MAX 2011 User Conference October 3 - 5, Los Angeles, CA -. Booth number 524.

About Avoka
Avoka is a leader in delivering Customer Experience Management (CEM) solutions that enable organizations to deliver exceptional online experiences throughout the entire customer journey of Discovery, Application, Service and Communications. Our solutions allow organizations to compete more effectively by giving their customers the convenience of digital self-service that is available anytime, from any location and on any device.


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Rod Hodgman
Avoka Technologies
(978) 621-5018
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