Betsey Johnson and Yoplait to Kick Off Breast Cancer Awareness Month With a Salute to the Women of New York

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Yoplait Has Teamed Up With Celebrity Fashion Designer Betsey Johnson to Kick-Off Breast Cancer Awareness Month and Launch a New Campaign Aimed at Celebrating the Inherent Style and Substance of New York. New York Fashion Students Have Been Recruited to Seek Out Women Who Embody This NY Style and Reward Them With an Estimated 50,000 Free Cups Yogurt.

On October 1, 2011, Yoplait teamed up with celebrity fashion designer and icon Betsey Johnson to kick-off Breast Cancer Awareness Month at an in-store event and launch a brand new campaign aimed at celebrating the inherent style and substance of New York.

On the morning of October 4, New York fashion students will seek out women who embody style and substance and reward them with an estimated 50,000 free cups yogurt. Samplers can also be found from 7am-10am, and 4pm-7pm in the following locations:

  •     October 4: Broadway/Lafayette St., Fulton St., Canal St.    
  •     October 5: Columbus Circle/59 St., Penn Station/34 St., Grand Central Terminal
  •     October 11: Grand Central Terminal, Union Square-14 St., Herald Square
  •     October 12: Lexington Ave/59 St., Lexington Ave/53 St., Penn Station

New York designer Betsey Johnson started her label in 1978 and has become a celebrity in her own right for her one-of-a-kind vision in the clothing fashion industry for 30 years. “These are the people and qualities that inspire my work each day, so I’m thrilled to be a part of a campaign that acknowledges and rewards the extraordinary ladies of NYC,” said Johnson.

Commitment to women’s health and the breast cancer cause is an integral part of Yoplait’s DNA: during the past 13 years, Yoplait has donated more than $30 million to the breast cancer cause through Save Lids to Save Lives® and related donation initiatives. This year Yoplait will donate ten cents to Susan G. Komen for the Cure® for each pink lid redeemed online at and via mail by December 31, 2011, up to $2 million.

B-Roll: In-Store Event Footage, Soundbites and Sizzle Video

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Elana Gichon
MagicBullet Media
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