McLean, Virginia (PRWEB) October 07, 2011
NavigationArts, a strategic web consultancy, today announced the launch of a refreshed website for Merkle Inc, a customer relationship marketing agency that caters to Fortune 1000 companies. Merkle’s new website (http://www.merkleinc.com) better fits the sophistication of its services and premiere client roster including many top U.S. and global brands. NavigationArts formulated an enterprise web strategy for Merkle that encompasses its wide array of services and elevates its brand signal via an effective site architecture, visual design, and overall user experience.
NavigationArts collaborated with Merkle to streamline their web content and emphasize their best practices and compelling case studies. The new way in which content is presented provides Merkle with the opportunity to showcase their strategic consulting, data-driven analytics, creative services, and digital solution offerings in the context of the vertical markets they serve. The refreshed website also provides the user with the ability to share content via social media channels.
“It was a pleasure to work with Merkle,” stated Meghan Glasgow, Senior Consultant at NavigationArts. “As a CRM agency, Merkle came to the table with great insight on their audience segments. We were able to collaborate and create a compelling user experience and define the key success metrics. I look forward to tracking and refining the approach to help Merkle maximize the value of their website moving forward.”
The new MerkleInc.com was built in Drupal 7, the latest version of the open source content management system (CMS). This advanced technology platform enables deep content management and customization features. Most importantly, the Merkle Marketing Department can easily update and manage website content via a simple, straightforward interface that has improved workflow efficiences.
“At http://www.merkleinc.com, marketers can learn more about how CRM disciplines work together across industries to optimize the customer experience, by promoting engagement and facilitating dialog across touchpoints,” said Jeaneen Andrews-Feldman, Vice President of Marketing at Merkle. “As Merkle works to bring CRM into the digital age, it’s important for us to also build online relationships with our own clients. Through our new website, as well as interactive communications, such as blogs, LinkedIn groups, Facebook, and Twitter, we are seeking to share not only our CRM expertise, but also a piece of Merkle’s culture of passion, excellence, and fun with our clients.”
A detailed Merkle case study can be found at http://www.navigationarts.com/our-work/case-studies/Merkle-Inc.
Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing programs. With more than 1,500 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle, Hagerstown, and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit http://www.merkleinc.com.
NavigationArts is a full-service web consultancy specializing in web strategy, user experience design, and technology. We help our clients meet their business needs by optimizing their web presence for communication, e-commerce, community building, and more. We help our clients solve challenging problems by bringing together highly experienced cross-functional teams drawn from analytical, creative, and technical backgrounds. At NavigationArts, we believe that user experience is the only sustainable competitive advantage online. Our mission is to create online experiences that are most satisfying for our users and most valuable for our clients. For more information, go to http://www.navigationarts.com.